Jorge P.

I'm a commercial photographer, visual producer, and AI-assisted content specialist with 10+ years of experience creating product photography, lifestyle imagery, and marketing content for retail and e-commerce brands. For the past year, I've been producing AI-assisted product and lifestyle assets at RGA Leatherworks, a vendor supplying major US retailers including Walmart and Target. Previously, I spent nearly three years at Giftcraft, producing commercial photography, video, and catalog content for large retail collections. My specialty is combining traditional commercial photography with generative AI to create realistic, campaign-ready visuals while maintaining product accuracy, consistent lighting, and professional image quality. **What I can help you create:** • AI Product Photography — Transform existing product photos into premium studio and lifestyle imagery. • E-commerce & Catalog Images — Clean backgrounds, realistic shadows, accurate colors, consistent framing, and professional retouching. • AI Lifestyle & Advertising Campaigns — Photorealistic product placement, fashion imagery, branded environments, and commercial visuals. • Product Retouching & Photoshop — Background replacement, color correction, compositing, texture refinement, and detailed image editing. • Video Production & Editing — Commercial videos, product demonstrations, Instagram Reels, TikTok, YouTube Shorts, and branded social content. • AI Video & Motion — AI-assisted commercial sequences and cinematic content using Google Flow and Veo. **My approach** I don't treat AI-generated images as finished products. Every project is approached with a commercial photographer's eye for lighting, perspective, composition, color, and material accuracy. My workflow combines AI-assisted generation with professional Photoshop retouching and manual quality control to deliver visuals that look naturally photographed, not artificially generated. **Experience beyond e-commerce** I've also produced visual content for government institutions, lifestyle brands, and international artists, and directed short films screened at the Lavazza Italian Film Festival in Toronto and festivals across Europe. Based in Toronto, Canada. Fluent in English and Spanish. Whether you need a single product image, a complete e-commerce collection, or an AI-assisted advertising campaign, I can help bring your products to life with consistent, commercially usable visuals.