Caroline W.

Senior Corporate Events and Executive Assistance professional with 16+ years of experience leading end-to-end strategy, planning, and execution of corporate events and meetings, developer conferences, hackathons, executive programs, tradeshows, and multi-day global touring programs across B2B SaaS, technology, engineering, and travel industries. Proven success turning event marketing into pipeline contribution through lead capture, qualification, and post-event reporting. Skilled at analyzing event performance and aligning programs with sales, marketing, product, and business goals. Experienced in executive briefing and events, team offsites, travel programs, vendor and partner management, contract negotiation, six-figure event budgets, 1,000+ attendees, speaker coordination, attendee engagement, and cross-functional leadership within distributed, remote-first organizations, operating as a self-directed leader in high-autonomy, asynchronous environments. Known for building scalable event processes, managing complex programs, and delivering exceptional experiences for clients and diverse teams.