Cátia M.

💎 Performance Marketing Specialist for Apps iOS & Google | (ASO) App Store Optimization, Apple Search Ads & Google Ads I'm an ASO specialist with 5+ years of experience helping iOS and Android apps grow organic downloads, improve store conversion, and build long-term discoverability across markets. I work end to end: keyword strategy, metadata, localization, conversion optimization, and performance tracking — always data-driven, always market-specific. Beyond ASO, I manage Apple Search Ads and Google Ads for apps, and I build cohesive growth strategies where paid and organic reinforce each other. I also work with Custom Product Pages, In-App Events, and Product Page Optimization to maximize every touchpoint in the store. As AI changes how people discover apps, I've added AEO (Answer Engine Optimization) to my services — helping apps get surfaced by ChatGPT, Google AI, and other AI-driven platforms, not just the App Store algorithm. What I work with: ASO (iOS & Google Play) · Metadata & Localization · Apple Search Ads · Google Ads for Apps · Custom Product Pages · In-App Events · Product Page Optimization · Data Analysis · AEO If your app isn't growing the way it should, let's talk.