Jeffrey W.
Creative Strategist For 7&8 Figure DTC and E-commerce Brands
Most brands don’t have a product problem. They have a “we can’t find the next winner fast enough” problem. And if they can’t find enough winners consistently, they have a tough time scaling their accounts. That’s why most brands never know why some ads work, and why others flop. So they just create more ads and hope for the best. But finding repeat winners isn’t about writing more. It’s about starting from what’s already proven, working out exactly why they worked, then building the next ads off that data. That’s where I come in. I’m a creative strategist and direct-response copywriter with 4 years writing the ads, hooks and angles that scale DTC and e-commerce brands. My copy has generated over $5M for clients. I’ve written for 30+ clients, including 2X 9-figure brands, and 4X 7&8-figure brands like Nood, Matthew Hussey, and U Relax. And my highest-performing campaign generated 1,778 sales in 4 days. Now I live in the ad account and the spy tools, pulling winning ads apart to understand why they work. Then I turn 1 winner into potentially 10 by changing the angle, mechanism, ICP or the format, so every new ad has the best chance of scaling with a clear hypothesis behind it. So if you're looking for a creative strategist that can create winning ads (plus remove AI slop with my copywriting chops)...then I may be the person for you. Here’s who I work with (and who I don’t): ✅ Growing 7 and 8 figure DTC and e-commerce brands already spending on Meta who want more winning ads 🚫 Brands chasing the cheapest option, or anyone who wants AI slop delivered without the research and copywriting editing behind it So if you’re looking for the right creative strategist & direct response copywriter who can help scale your brand with winning ads - DM me and let's talk.
Earnings and projects
Last 6 months ÷ 2.5 months active (since Aug 2026)
Read daily since Oct 27, under 30 days
Billed in all: $2,925$2.9k
$1.3k in the last 6 months
Earnings, last 30 days
Tracked from Oct 27, 2026.
Skill rankings: Top 8% in Copywriting
Ranked by MRR among everyone on Upwork with the skill.
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- #78Direct Response Copywriting741 freelancers · 🇬🇧 #10Top 11%🇬🇧#10 of 58
- #234Creative Strategy1,968 freelancers · 🇬🇧 #21Top 12%🇬🇧#21 of 115
- #1,593Copywriting21,052 freelancers · 🇬🇧 #100Top 8%🇬🇧#100 of 1,374