Michelle B.

I help companies fix over-engineered Salesforce Marketing Cloud environments and turn them into clean, reliable, revenue-driving systems. Most of my work starts with a structured SFMC audit—identifying what’s broken, what’s safe to remove, and how to fix it without disrupting active campaigns. Most clients come to me when their pipeline is inflated, reporting can’t be trusted, or automation has become difficult to manage. I specialize in diagnosing these issues quickly and rebuilding systems that are structured, scalable, and easy to operate. I don’t just build in SFMC — I design solutions that improve forecasting accuracy, increase visibility, and reduce manual effort across teams. My background includes advanced SQL, data modeling, Journey Builder architecture, API integrations, and cross-cloud configuration. I’ve led platform audits, redesigned lead-to-opportunity processes, and implemented reporting frameworks that leadership can actually rely on. Recently, I led a full Salesforce audit covering sales process design, pipeline integrity, reporting frameworks, and ARR tracking — identifying key gaps and implementing solutions to improve forecasting accuracy and operational consistency.