Katelynn O.

Amazon Growth Strategist | Scaling Revenue, AOV & Profit Most Amazon brands don’t need more traffic — they need to make more from the traffic they already have. I help brands increase AOV, conversion, and profit through full-funnel Amazon strategy (PPC, bundles, and PDP optimization). 🚀 What I Do Differently Most freelancers focus on: * PPC management * Listing optimization * Basic SEO I focus on how everything works together to drive profit: ✔ Bundle & multi-pack strategy (virtual + physical) to increase AOV ✔ Full-funnel ad structure (Sponsored Products + Sponsored Brands + traffic control) ✔ PDP + A+ restructuring to improve conversion ✔ Promo strategy (Prime Day, seasonal, liquidation, coupon optimization) ✔ Aligning ads, pricing, and inventory to eliminate wasted spend ⸻ 📊 Proven Experience * 6+ years in the Amazon ecosystem * 3+ years managing brands for a Top 200 third-party seller * Oversaw 30,000+ active listings across multiple categories * Supported $15M+ in revenue growth * Managed and trained a team of content creators * Launched high-volume product pipelines (10+ products/day environments) I’ve worked across: Beauty, Supplements, OTC, Baby, Grocery, Home, and more — including competitive and compliance-sensitive categories ⸻ 🧠 How I Drive Growth My background in SEO, data analysis, and brand management allows me to: * Identify high-converting, purchase-driven keywords (not just traffic keywords) * Build listing structures that convert, not just rank * Analyze competitors and reposition products to win * Optimize ads based on contribution to profit, not vanity metrics ⸻ 💼 Beyond Amazon Execution I also bring: * Supplier relationship management + negotiation * Product development insight * Deep understanding of Amazon policy + compliance * Experience navigating algorithm shifts and platform changes Core Expertise: * Amazon Growth Strategy (AOV + Conversion + Profit Optimization) * PPC & Full-Funnel Advertising (SP, SB, Brand Traffic Strategy) * Listing Optimization & Conversion-Focused SEO * Product Launch & Expansion Strategy * Bundle & Multi-Pack Development * A+ Content & PDP Structuring * Competitive Analysis & Market Positioning * Amazon Compliance & Account Health