Sadhna S.
SEO | AI (AEO/GEO) | Technical SEO | Local SEO | Google/Meta Ads
Hi, I'm Sadhna- a Top Rated Plus SEO Expert on Upwork with 13+ years of experience helping businesses grow organic traffic, qualified leads, customers, and revenue. I've worked across eCommerce, SaaS, healthcare, legal, real estate, B2B, professional services, home services, and local businesses, creating SEO strategies focused on what actually drives growth: visibility, relevance, authority, traffic, and conversions. Search has changed and SEO has changed with it. Businesses now compete not only in traditional Google results, but across Google AI Overviews, AI Mode, ChatGPT Search, Perplexity, and Gemini. My expertise combines: Technical SEO + On-Page SEO + Semantic SEO + Entity SEO + Topical Authority + AEO + GEO + Content Strategy + Local SEO + eCommerce SEO 🚀 WHY CLIENTS WORK WITH ME ✅ 13+ years of SEO experience ✅ Top Rated Plus on Upwork, 100+ projects, 100% Job Success ✅ 10,000+ keywords ranked on Google ✅ White-hat, sustainable SEO strategies ✅ AEO, GEO, Entity & Semantic SEO experience ✅ Data-driven decisions and transparent reporting I don't chase vanity metrics. Rankings and traffic matter, but the real goal is turning search visibility into leads, customers, and revenue. 🔍 TECHNICAL SEO Technical SEO is the foundation of organic growth. I identify what's stopping search engines from crawling, understanding, and indexing your site: ✔ Technical audits, crawlability & indexation ✔ XML sitemaps, robots.txt, canonicals ✔ Site architecture & internal linking ✔ JavaScript & mobile SEO ✔ Core Web Vitals & page speed ✔ Schema/structured data ✔ International SEO 📄 ON-PAGE & SEMANTIC SEO I optimize pages around search intent, entities, and topical depth, not just keywords: ✔ Keyword research & clustering ✔ SERP & competitor analysis ✔ Semantic & entity optimization ✔ Content gaps & landing-page optimization 🤖 AEO- ANSWER ENGINE OPTIMIZATION As search becomes more conversational, I optimize for direct answers: ✔ Featured snippets & PAA optimization ✔ Question-based keyword research ✔ FAQ & structured content ✔ Relevant schema implementation 🧠 GEO- GENERATIVE ENGINE OPTIMIZATION I help businesses strengthen presence across AI Overviews, AI Mode, ChatGPT Search, Perplexity, and Gemini: ✔ Entity & brand optimization ✔ Factual consistency & source-worthiness ✔ AI-friendly content structures ✔ AI-search competitor analysis GEO isn't a replacement for SEO, strong technical foundations, content, and authority remain essential for AI-search visibility too. 🕸️ ENTITY SEO & TOPICAL AUTHORITY Search engines need to understand entities and topic relationships, not just keywords: ✔ Topic clusters & pillar content ✔ Topical maps & entity optimization ✔ Contextual internal linking ✔ Comprehensive topic coverage ✍️ SEO CONTENT STRATEGY Every piece of content should serve a purpose, tied to business goals, search intent, and E-E-A-T principles. This can include service pages, pillar content, comparison content, FAQs, and content refreshes. 📍 LOCAL SEO For local and service-based businesses: ✔ Google Business Profile optimization ✔ Map Pack optimization ✔ Citation & review strategy ✔ Location & service-area pages 🛒 ECOMMERCE SEO I work with Shopify and WooCommerce stores: ✔ Product & category page optimization ✔ Product schema & faceted navigation ✔ Duplicate-content management ✔ Commercial-intent content The goal isn't just more traffic, it's more qualified traffic that converts into customers. 🔗 OFF-PAGE SEO & AUTHORITY BUILDING ✔ White-hat link building & digital PR ✔ Competitor backlink analysis ✔ Link reclamation & toxic-link audits 📊 DATA-DRIVEN SEO Tools I work with: Ahrefs, SEMrush, Screaming Frog, SE Ranking, GSC, GA4, GTM, Google Business Profile, Looker Studio, PageSpeed Insights. I connect SEO data back to business objectives, not just rankings, but revenue opportunities. 💡 MY APPROACH Technical Foundation → Search Intent → On-Page SEO → Content Strategy → Topical Authority → Entity Optimization → AEO/GEO → Authority Building → Measurement 🌐 INDUSTRIES: eCommerce, SaaS, Healthcare, Legal, Real Estate, B2B, Professional Services, Construction, HVAC, Home Services, Beauty & Wellness and other Technologies. 🎯 SERVICES: Technical SEO Audits, Complete SEO Strategy, On-Page SEO, Local SEO, eCommerce SEO, Shopify/WordPress SEO, Topical Authority, Entity SEO, AEO, GEO, AI Search Optimization, Traffic Recovery, Authority Building 📩 If you're looking to improve rankings, recover traffic, build topical authority, grow an eCommerce site, or adapt for AI-powered search, click Invite and let's discuss your goals.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $33k
Billed in all: $172,956$173k
$2.2k in the last 6 months
Across 16 contracts
Across 124 contracts
Earnings, last 30 days
Skill rankings: Top 1% in SEO Keyword Research
Ranked by MRR among everyone on Upwork with the skill.
- #9SEO-Based Website812 freelancers · 🇮🇳 #1Top 1%🇮🇳#1 of 172
- #38SEO Competitor Analysis2,229 freelancers · 🇮🇳 #10Top 2%🇮🇳#10 of 617
- #48Ecommerce SEO2,159 freelancers · 🇮🇳 #21Top 2%🇮🇳#21 of 752
- #69Off-Page SEO5,031 freelancers · 🇮🇳 #18Top 1%🇮🇳#18 of 1,944
- #82Local SEO5,176 freelancers · 🇮🇳 #26Top 2%🇮🇳#26 of 1,772
- #85Shopify SEO4,961 freelancers · 🇮🇳 #40Top 2%🇮🇳#40 of 1,543
- #92SEO Backlinking6,606 freelancers · 🇮🇳 #29Top 1%🇮🇳#29 of 2,470
- #93Technical SEO5,552 freelancers · 🇮🇳 #22Top 2%🇮🇳#22 of 1,789