Karla B.

I help U.S.-based digital agencies, SaaS companies, and B2B businesses build structured client acquisition strategies that generate qualified pipeline and revenue across the U.S. and LATAM markets. I’m a bilingual Sales & Business Development professional with 15+ years of experience across sales leadership, business development, sales operations, and client relationship management. In my recent role with a U.S.-based digital agency, I built and managed a multi-channel growth strategy leveraging Upwork, LinkedIn Sales Navigator, targeted digital outreach, and CRM pipeline management. This consistently generated 50–60 qualified conversations per month, converting into 4–6 new retainer clients ($1,500–$3,500/month) and contributing $6K–$14K+ in monthly recurring revenue. My experience goes beyond lead generation. I work across the full sales cycle—from prospect research, personalized outreach, and qualification to discovery calls, proposals, follow-up, negotiation, closing, and ongoing client communication. I work fluently in English and Spanish, adapting messaging and sales conversations not only linguistically but culturally across U.S. and Latin American markets. 🔹 MY APPROACH I believe in targeted, research-driven prospecting rather than generic, high-volume outreach. • ICP, target-account & decision-maker research • Personalized email, LinkedIn & multichannel outreach • Strategic follow-up sequences & lead qualification • Discovery calls & needs assessment • Conversion-focused messaging & proposals • Negotiation & deal progression • End-to-end CRM & pipeline management • Continuous optimization based on performance and data 🔹 WHAT I CAN HELP YOU WITH • B2B Lead Generation & Strategic Prospecting • Email & LinkedIn Outreach Strategy • LinkedIn Sales Navigator & Targeted List Building • Lead Qualification & Appointment Setting • Discovery Calls & Client Conversations • Proposal Development & Follow-Up • Negotiation & Closing Support • Full-Cycle Business Development • CRM & Pipeline Management (Pipedrive, HubSpot & Salesforce) • Client Relationship Management • U.S. & LATAM Market Expansion I’m also experienced in inbound and warm-lead conversion. When prospects have already expressed interest, I can take the conversation forward through discovery calls, needs assessment, objection handling, follow-up, negotiation, and closing—turning initial interest into a strong client relationship and, ultimately, revenue. 🔹 SELECTED RESULTS • 50–60 qualified conversations generated per month • 4–6 new retainer clients/month ($1.5K–$3.5K each) • $6K–$14K+ in monthly recurring revenue generated • Built and scaled sales pipelines from scratch across U.S. & LATAM markets • Closed new clients within the first 3 months of market entry • Increased sales productivity by 15% in new operations My strength is not just generating leads—it’s creating relevant conversations, understanding what a potential client needs, building trust, and helping turn qualified opportunities into business. If you’re looking for someone who can combine strategic prospecting, strong client-facing communication, and full-cycle sales execution, I’d be glad to support your growth.