Paige G.

If marketing is busy but results are unclear, or revenue is growing without enough profit, the answer is rarely another campaign. I work as a Fractional CMO and senior marketing strategist across B2B, DTC, CPG and ecommerce. I help businesses identify what is holding growth back, then build the strategy, priorities and operating plan to address it. My work connects marketing with sales, CRM, customer behaviour, margin, operations and the P&L. Clients usually bring me in when they need: - A clear marketing or growth strategy - An independent review before investing more - Better sales, marketing and CRM alignment - Clearer reporting, KPIs and accountability - Senior marketing direction without a full-time CMO Recent work includes: - Leading a commercial and marketing audit for an established European B2B and ecommerce brand, covering financial performance, customer profitability, sales, stock, marketing, CRM, agencies and team structure. - Auditing acquisition for a US Shopify brand across Meta Ads, Klaviyo, Amazon and conversion. After identified website friction was reduced, add-to-carts increased 58%, reached checkouts 88% and conversions 8%, despite traffic falling 14%. - Acquiring, repositioning and exiting a DTC coffee brand within nine months. I can help with marketing strategy, fractional CMO leadership, commercial audits, go-to-market planning, ecommerce growth, CRM and lifecycle marketing, customer retention, agency reviews and executive reporting. I start by confirming the commercial goal, data quality and business constraints. I then determine whether the problem sits in strategy, execution, measurement or operating structure. The result is a practical strategy with clear priorities, KPIs and next steps.