Alex M.
Sales Coach & Fractional Sales Lead for Founder-Led B2B Companies
Helping B2B founders fix the sales process and build a function that doesn't depend on them closing every deal. Most founder-led B2B companies hit the same wall around $1M-$5M ARR: the founder is still the best closer, the pipeline lives in their head, the team can't replicate their deals, and growth stalls until something changes. I help fix that. Top Rated on Upwork with 100% Job Success across 26 client engagements, alongside 10+ years selling complex B2B software — $3.8M+ closed with Fortune 500 and Global 2000 enterprises including BP, Lloyds Bank, Sky UK, H&M, Burberry and HD Supply across the UK, EMEA and US. For the last two years I've run an independent consultancy focused on two services: 1. Sales coaching. 1:1 work with founders, individual AEs, and small teams (1-5 people) on the parts of the deal where revenue actually gets won or lost. Qualification (so you stop wasting cycles on deals that were never going to close), value articulation (so prospects can sell your product internally), multi-stakeholder navigation, and closing under pressure. MEDDPICC, SPIN, and Challenger applied to your actual pipeline, not in the abstract. 2. Fractional sales leadership. Embedded with founder-led businesses to run the commercial function - outbound motion, pipeline management, CRM (Salesforce, HubSpot, Pipedrive — admin-level), partner ecosystem, and forecasting. Currently doing this for a niche services client, where I built the entire commercial function from scratch and delivered 102% of a €600k target in 2025, including a €260k deal. Where AI fits in: I've spent two years embedding Claude, Perplexity, and ChatGPT directly into sales workflows for 12+ clients, primarily around ICP research, account intelligence, outreach drafting, value engineering. It's how my clients move faster than competitors who are still doing this work manually. You might be the right fit if any of these sound like you: "We need a repeatable sales process — I can't be the only one closing" "Our deals keep stalling and our forecasts are guesses" "I want my AEs to start qualifying out faster and winning more" "Our CRM is a mess and our team's pipeline visibility is broken" "We're moving upmarket and need help navigating bigger, more complex deals" "I want help building an outbound motion or partner channel from scratch" You're not the right fit if: You're hiring on price alone. There are cheaper options on Upwork. You want someone to send work on commission only. I build and execute on effective systems which give you long-term value. You're not willing to change how your team operates. Process improvement only works if people adopt it How we can work together: Strategy call (1-2 hrs) — pipeline review, process audit, or second opinion on a specific deal Project engagements — fixed-scope work like building an outbound motion, restructuring CRM, designing a sales playbook, or coaching a specific deal to close Retainer / fractional — ongoing engagement, support, advisory and execution Drop me a message describing what you're working on. If we're a fit, we'll set up a call. If we're not, I'll point you to someone who is.
Earnings and projects
An estimate from an earlier read
Last 6 months: $3.2k
Billed in all: $20,548$21k
$291 in the last 6 months
Across 12 contracts
Across 35 contracts
Earnings, last 30 days
No data since Nov 5, 2026.
Skill rankings: Top 20% in Growth Analytics
Ranked by MRR among everyone on Upwork with the skill.
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