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Larry J.
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Larry J.

Digital Marketing | B2B Lead Gen | GTM Strategy

I help businesses find the best path to growth. Sometimes that means validating a market, refining the ICP, and building a go-to-market plan. Other times it means fixing lead flow, improving conversion, tightening messaging, or getting more return from paid media. And sometimes it means finding what's quietly killing pipeline before you spend another dollar scaling it. My work typically falls into four areas: 1. Lead management and lead generation 2. Go to market strategy and messaging 3. Conversion and funnel optimization 4. Market and ICP research I bring senior-level experience across strategy and execution, so I can help you decide what to do, prioritize what matters, and turn the plan into action.Recent results: - 52% more sales leads by identifying a hidden auto-close rule killing inbound pipeline - 86% more qualified leads while reducing paid spend by 39% - 174% CTR improvement through email stream redesign I'm a strong fit when you need clear thinking, practical recommendations, and someone who understands both growth strategy and ground-level execution. My profile rate reflects introductory pricing for initial projects. For longer-term or expanded scope work, I price separately based on the engagement. +++Find the friction points where revenue is leaking from your pipeline. Ask me about, our 3-n-1 (CRO, SEM and Website) diagnostic. No data access required. Delivered in 5 days. Look in projects section for link or just message me.+++

🇺🇸Dallas, United States$70/hr100% JSS4.55 (6)Since Sep 2021

Earnings and projects

MRR
$0

Last 6 months ÷ 6

World#100,335 / 412k
🇺🇸Country#17,531 / 62.1k
Revenue, last 30 days
$0
Total earnings
$35k

Billed in all: $36k

World#100,335 / 412k
🇺🇸Country#17,531 / 62.1k
Per project
$4.9k
Projects, last 6 months
0
World#209,850 / 412k
🇺🇸Country#27,405 / 62.1k
Projects in all
7

Across 8 contracts

63% fixed37% hourly
World#236,188 / 412k
🇺🇸Country#33,699 / 62.1k

Earnings, last 30 days

$36.3kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$35.5k$36.0k$36.5k$37.0kOct 8Oct 23Nov 7

Skills