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Eddie J.
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Eddie J.

Creative Strategist (Direct Response Copywriter) I 1M+ in Sales

“I'd recommend Eddie to anyone looking for a copywriter who thinks strategically, understands how to sell without ‘sleaze’, and genuinely cares about doing the work well.” - Chris Bailey, Bestselling Author “Generated over 20k in 10 days from a small, fairly cold list!” - Owen Ibbotson, Prana Thrive “Top 1% copywriters in the world. His ideas and writing helped me generate over $100,000 for my FIRST EVER event in August” - Devon Brown, World’s #1 Event Emcee “Halfway through reading this (sales page) and I want to sign up myself!” - Chris Taylor, Agency Owner Hey, hi! If you need high-converting ad creatives, sales pages, emails, VSLs, short-form video scripts, or any other direct response marketing material for your business or agency clients, then repeat the following after me: “I NEED A COPYWRITER WHO DOES MORE THAN CHURN OUT AI SLOP!” The problem is, you’re on Upwork. Which, in 2026, is bloated with copywriters who only provide AI slop. The kind that wastes your money and kills your brand (or your clients brand). Fortunately, this is where I can help you. I’m Eddie, a creative strategist (otherwise known as a direct response copywriter until a couple of years ago) with more than five years experience writing copy that gets attention and makes sales. My roster of private clients include: - A NY Times bestselling author - The World’s #1 Event Emcee - A 7 figure DTC supplement brand - Multiple Silicon Valley SaaS startups - One of the world's leading cryptocurrency platforms Collectively, I’ve created and optimised offers and written copy that’s helped sell over a million dollars worth of products and services in 2026. And what’s more, I’ve done it without asking AI to do ALL my work. Don’t get me wrong, I DO use AI. Most often I use Claude Code to: - Dramatically speed up market research - Spy on competitor ads and offers - Design easy to consume sales pages - Build HIGH quality static ad creatives - Create fast first draft briefs and scripts But the copy I actually publish comes from MY fingertips. I won’t just hand you or your clients a bunch of words for the sake of it. Every single word I write has to earn it’s right to be there – and hit a psychological trigger that moves your prospect towards the sale. Hint: I’m doing it right now. By being blunt about who I do and don’t serve (people who only want 100% boring copy produced by AI), I drove away a certain percentage of people. And that’s fine, because it means the people interested in hiring a creative strategist who can think independently are still here – hi! This is just one example of high-conversion sales techniques I use. And if you hire me to write your: - Ad creatives - Landing pages - Emails - Sales pages - VSLs - Video scripts - Webinars; or - Any other direct response marketing material, ...you can be confident that what you receive is LACED with high-conversion sales techniques. What’s more, I’ll give you copy that actually sounds… natural. The best copy sounds like you’re talking face-to-face with your customer in a bar. It’s disarming. And it’s almost irresistible to keep reading. Like the words you’re reading right now. You can’t help but continue. And that’s good news for your ads, VSLs, sales pages, and… bank account! So – if, after reading all this, you’re interested in hiring me? Send me an invitation to your job. I promise to review it and get back to you within 24 hours. I’m excited to see what you’ve got for me, Eddie P.S. Wondering why I don’t have hundreds of reviews? Simple: clients usually hire me for one project and end up keeping me around for years. I become the person they trust with their next ad set, launch, campaign or offer, because they know my copy converts AND they won’t have to chase me for it. So if you’re looking for a creative strategist who is good at what they do and reliable? You should click “invite to job” right now. This could be the start of something great!

🇬🇧Darlington, United Kingdom$50/hr100% JSS4.99 (10)Since Sep 2021

Earnings and projects

MRR
$661

Last 6 months ÷ 6

World#66,156 / 412k
🇬🇧Country#1,255 / 10.7k
Revenue, last 30 days
$1.1k

Last 6 months: $4k

World#40,847 / 412k
🇬🇧Country#759 / 10.7k
Total earnings
$9.7k

Billed in all: $10k

World#198,818 / 412k
🇬🇧Country#4,834 / 10.7k
Per project
$608

$2k in the last 6 months

World#165,007 / 412k
🇬🇧Country#4,294 / 10.7k
Projects, last 6 months
2

Across 3 contracts

67% fixed33% hourly
World#88,918 / 412k
🇬🇧Country#1,969 / 10.7k
Projects in all
16

Across 18 contracts

50% fixed50% hourly
World#155,087 / 412k
🇬🇧Country#4,156 / 10.7k

Earnings, last 30 days

$10.1k+$1.1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$9k$10k$11kOct 8Oct 23Nov 7

Skill rankings: Top 9% in About Us Page

Ranked by MRR among everyone on Upwork with the skill.

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  8. #308Website Copywriting2,920 freelancers · 🇬🇧 #43Top 11%