Navin S.

Local SEO and Google Business Profile specialist for service businesses, with technical SEO, ecommerce SEO and AI search optimization built in. Top Rated Plus on Upwork, with more than 50 jobs and 8,000 hours on the platform, and part of the Matrix Marketers team since 2016. When someone in your service area searches for exactly what you offer, does your business show up? That is the part of SEO I care about most: visibility in Google Search, Google Maps and your Google Business Profile for the searches that bring calls, enquiries and bookings. LOCAL SEO AND GOOGLE BUSINESS PROFILE - Google Business Profile optimization: categories, services, posts, photos and review strategy - Google Maps visibility and local pack competitiveness - Local keyword research and local search strategy - Service-area and location page structure, including multi-location businesses - Local citations and NAP consistency - Local competitor analysis that looks past the profile to website relevance, location coverage, authority, reviews and content SEO FOR SERVICE-BASED BUSINESSES - I focus on searches with commercial intent, not traffic for the sake of traffic - I optimize service pages, location pages, site architecture, internal linking, metadata and content around the services and geographic markets that matter to the business - For multi-location businesses, I structure service and location pages so each one targets a distinct opportunity, without unnecessary duplication or keyword cannibalization Recent work includes local SEO for a welding company: Google ranking and local search strategy for a trades business competing in its own service area. My portfolio also covers full-scale SEO for a contractor services website, a local SEO strategy for a multi-location roofing contractor, and technical and local SEO for a luxury Los Angeles tour company. TECHNICAL SEO AND AUDITS Technical problems can hold a site back even when the content and targeting are right. I audit and fix: - Crawlability and indexing - Core Web Vitals and page speed - XML sitemaps and robots.txt - Canonicals and redirects - Site architecture and internal linking - Schema and structured data - Website migrations - Google Search Console errors and coverage issues I prioritise fixes by their SEO impact rather than handing over a list of hundreds of issues with no direction. AI SEARCH OPTIMIZATION (AI SEO, AEO, GEO) Search now happens in Google AI Overviews, ChatGPT, Gemini and Perplexity as well as in the classic results. I make a business, its services and its locations easy for search engines and AI platforms to understand: entity and semantic SEO, structured data, answer-ready content and topical authority, applied where they support the wider SEO strategy. ECOMMERCE AND SHOPIFY SEO - Product and collection page optimization - Technical SEO for Shopify and other ecommerce platforms - Keyword targeting for products and categories - Store-wide site structure and internal linking My portfolio includes SEO for a jewelry store built on Shopify. SEO STRATEGY, ON-PAGE AND CONTENT - Keyword research and search-intent mapping - On-page optimization: titles, metadata, headings and page content - Content planning for service, location and blog pages - Competitor gap analysis - Authority building and backlink review as part of a wider plan, not as a standalone package My portfolio includes keyword research for personal injury law firm websites and a content, structure and onsite SEO audit for a small business. REPORTING AND TOOLS SEO: SEMrush, Ahrefs, Screaming Frog, Google Search Console Analytics: GA4, Google Tag Manager, Looker Studio Local: Google Business Profile, BrightLocal AI: ChatGPT, Gemini, Perplexity I set up tracking so organic visibility can be tied to calls, forms and sales, and I report on what changed and why. HOW I WORK I start with an audit of the site and its local presence, agree priorities with you, then work through them in order of impact. As part of the Matrix Marketers team, larger projects can draw on development and content support when they need it. If you want an SEO specialist who understands local SEO, service businesses, technical SEO and AI search, send me your website and the locations you target. I will tell you what is limiting your visibility and where the strongest opportunities are.