Billyann K.

I help e-commerce brands streamline their operations, optimize their sites, and create content that converts—so you can focus on growing your business instead of managing the day-to-day. With nearly 10 years of experience in e-commerce operations and marketing at Neiman Marcus and Saks Fifth Avenue, I've managed large-scale catalogs with thousands of SKUs, executed end-to-end marketing campaigns, and kept high-traffic sites running smoothly. Now, I bring that expertise to growing e-commerce brands and small businesses who need reliable, detail-focused support without the overhead of a full-time hire. Most brands I work with struggle with: - Product pages that need optimization or aren't converting - Inconsistent or missing product data across their catalog - Website maintenance tasks piling up - Marketing content that needs to be created consistently - Site performance issues slowing down sales - Lack of time to keep their site fresh and optimized That's where I come in. What I Offer- Shopify/WooCommerce Optimization & Website Management: - Product uploads & SEO-optimized descriptions - Ongoing website maintenance & content updates - Collection merchandising & site organization - Inventory management & SKU organization - Conversion rate optimization (product pages, checkout flow, CTAs) - Site navigation improvements - Back-end optimization (meta titles, descriptions, page speed) - App integration & theme customization Digital Marketing & Content Creation: - SEO blog writing & website content - Email campaigns & newsletters - Social media content (Instagram, Pinterest) - Marketing strategy & content planning - Competitor research - Analytics setup and reporting - Email list management & segmentation Etsy Shop Management & Optimization: - Keyword research & SEO optimization for Etsy search - Product listings & uploads - Etsy home page banner creation - Shop updates & maintenance - Listing optimization for conversions Squarespace & Shopify Web Design: - Custom website builds for small businesses - Website redesigns & refreshes - Brand-aligned design & mobile optimization Why Brands Work With Me ✓ **Nearly 10 years** in e-commerce operations & marketing at luxury retail brands ✓ **Hands-on experience** with large catalogs & high-volume content management ✓ **Detail-obsessed** approach to quality and accuracy ✓ **Reliable execution** — I meet deadlines and communicate clearly ✓ **Up-to-date** on e-commerce trends, tools, and best practices Whether you need ongoing support or a one-time project, I'm here to help your store perform better. Message me to discuss your project!