Skip to content
BackNov 7
Muhammad U.
Upwork badge

Muhammad U.

Google & Meta Ads for Local Service Businesses | GTM + GHL Tracking

Your ads should bring booked jobs, not just clicks. I'm a Google Ads & Meta Ads specialist for local service businesses. I get you more calls, leads and appointments, and track every lead so you know which ad made you money. $750K+ in ad spend managed | 20,000+ leads & calls generated | 6+ years | 100% Job Success on Upwork RECENT RESULTS ✅ Local services: $310K spend, 10,400+ leads & calls at $29.80 per lead ✅ Account rescue: conversions up 13x (31 to 406) on almost the same budget, cost per conversion down 87% ($156 to $20) ✅ Cosmetic surgeon, New York: 418% more conversions and 171 phone calls at $27.44 per conversion ✅ Home cleaning, Australia: 102 online bookings in 29 days at $21.28 per booking ✅ Landscaping & renovation: 1,114 leads at $12.30 per lead ✅ Health & wellness (Meta Ads): 488 leads at $22 per lead WHAT CLIENTS SAY "Finally, the phone has started ringing through campaigns." (Cash for Cars, Google Ads) "Usman fixed our Google Ads tracking issues through GTM. Great experience." WHO I WORK WITH • Home services: HVAC, plumbing, roofing, electricians, cleaning companies, landscaping, junk removal, movers, pest control, solar and home renovation contractors • Clinics: med spas, cosmetic surgeons, dentists, optical, chiropractors, physiotherapy and wellness clinics • Marketing agencies that need a reliable white-label Google Ads & Facebook Ads specialist WHAT I DO • Google Ads management: Search, Call Ads, Local/Maps, Performance Max and Google Local Services Ads (LSA) • Meta Ads (Facebook & Instagram Ads): lead forms, WhatsApp & Messenger ads, retargeting • Conversion tracking: Google Tag Manager (GTM), GA4, call tracking (CallRail), form & booking tracking, Meta Pixel & Conversions API • GoHighLevel (GHL): lead source tracking and pipelines, so you see which campaign brings paying customers • Google Ads audit: find wasted spend, broken tracking and missed opportunities • Google Business Profile optimization for more Map pack calls HOW I WORK 1. Audit: I find where your budget is leaking (wrong keywords, broken tracking, weak landing pages) 2. Fix tracking first, so every call, form and booking is counted correctly 3. Build or rebuild campaigns around high-intent local searches in your service area 4. Optimize every week: cut wasted spend and scale what brings booked jobs 5. Report in plain English: spend, leads, cost per lead and next steps WHY CLIENTS STAY I judge my work by cost per booked job, not clicks or impressions. You own your ad accounts and data, I reply fast, and I'm available during US, UK, Canada and Australia business hours. Send me your website and monthly ad budget, and I'll tell you the first 3 things I would fix in your account.

🇵🇰Jhelum, Pakistan$30/hr100% JSS3.72 (11)Since Oct 2021
GlobeUpwork

Earnings and projects

MRR
$306

Last 6 months ÷ 6

World#97,545 / 412k
🇵🇰Country#12,769 / 52.9k
Revenue, last 30 days
$0

Last 6 months: $1.8k

Total earnings
$8.9k

Billed in all: $9.4k

World#205,843 / 412k
🇵🇰Country#22,363 / 52.9k
Per project
$470

$167 in the last 6 months

World#188,446 / 412k
🇵🇰Country#20,185 / 52.9k
Projects, last 6 months
11

Across 16 contracts

31% fixed69% hourly
World#15,932 / 412k
🇵🇰Country#3,676 / 52.9k
Projects in all
19

Across 26 contracts

38% fixed62% hourly
World#138,389 / 412k
🇵🇰Country#22,977 / 52.9k

Earnings, last 30 days

$9.4kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$9.2k$9.3k$9.4k$9.5kOct 8Oct 23Nov 7

Skill rankings: Top 27% in Google My Business

Ranked by MRR among everyone on Upwork with the skill.

  1. #125Local Search Ads309 freelancers · 🇵🇰 #22Top 40%
  2. #201Analytics & Tracking Setup620 freelancers · 🇵🇰 #27Top 32%
  3. #303Google My Business1,107 freelancers · 🇵🇰 #70Top 27%
  4. #351Facebook Pixel Setup & Optimization1,163 freelancers · 🇵🇰 #91Top 30%
  5. #431Google Ads Account Setup1,074 freelancers · 🇵🇰 #56Top 40%
  6. #465Google Ads Audit1,171 freelancers · 🇵🇰 #60Top 40%
  7. #574Campaign Optimization1,751 freelancers · 🇵🇰 #202Top 33%
  8. #608Google Ads Account Management1,516 freelancers · 🇵🇰 #89Top 40%