Matthew H.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

⭐ 100% Job Success | Ex-Frasers Group, Belstaff & AXA. I find and fix the tracking problems costing ecommerce brands money: broken GA4 data, missing conversions, attribution gaps. And I document everything so it stays fixed. Hi, I'm Matt 👋 For 10+ years I've built and repaired analytics for brands you know: Now, through my agency Oneiro Digital, I do the same for ecommerce and DTC brands on Upwork. Usually faster than the big agencies, and always personally. WHAT CLIENTS HIRE ME FOR 🔧 GA4 & GTM (client + server-side) ✔ Full GA4 implementations, migrations & audits ✔ Server-side tagging (Stape, GTM SS) for cookie resilience & better attribution ✔ Enhanced ecommerce tracking for Shopify (incl. headless), WooCommerce, Magento, nopCommerce ✔ Debugging "impossible" data discrepancies (my speciality, see my reviews) ✔ Meta CAPI, Google Ads conversion tracking, affiliate tags (Rakuten etc.) 🔒 Privacy & Consent ✔ Consent Mode v2 implementation & repair ✔ Cookie banner integration (OneTrust, Cookiebot, Amasty & more) ✔ GDPR-aware tracking architecture for UK/EU brands 📊 Reporting & Insight ✔ BigQuery exports, schema audits & SQL analysis ✔ Looker Studio dashboards your team will actually use ✔ CRO & experimentation support (Optimizely, AB Tasty, Dynamic Yield) ✔ CDP work (Segment) WHAT WORKING WITH ME IS LIKE 💬 "He went above and beyond to get everything fixed... professional, highly skilled." (B2B SaaS client) 💬 "Very responsive and always shows a genuine willingness to help. Tasks completed quickly and efficiently." (Shopify attribution client) 💬 "Very skilled, very fast, excellent communicator. Highly recommend!" (GA4 reporting client) I'm UK-based (GMT), typically reply within a couple of hours, and I'm happy to start with a quick audit or a single fix so you can see how I work before committing to anything bigger. 📩 If your data doesn't add up, message me. Tell me what's broken and I'll tell you honestly whether it's a 1-hour fix or a bigger job.