Fabio C.

I help B2B companies build and run structured outbound systems, from Ideal Customer Profile (ICP) development and messaging to outreach workflows, sales playbooks and automation that supports predictable pipeline growth. With 14+ years of experience across B2B sales, marketing, and go-to-market (GTM), I connect commercial strategy with hands-on implementation. My experience spans SaaS and tech companies, B2B SMEs, and professional services businesses. 🚀 What I help you solve • Unclear or underperforming go-to-market strategy • Poorly defined ICPs, target segments, or account selection criteria • Weak positioning, generic outreach, or an unclear value proposition • Outbound activity disconnected from a clear sales strategy • Inconsistent qualified pipeline and ad hoc prospecting • Sales processes that rely too heavily on the founder • Missing outbound playbooks, qualification frameworks, or follow-up processes • Poorly structured CRM pipelines and limited visibility into sales performance • Disconnected outreach tools, CRM workflows, and sales processes • Low sales conversion rates and friction between pipeline stages • Misalignment between sales and marketing on targeting, messaging, and qualification • Difficulty turning early sales traction into a repeatable customer acquisition process 📈 What I do Go-to-Market (GTM) Strategy • Go-to-market strategy and planning • GTM audits and execution roadmaps • Ideal Customer Profile (ICP) development and refinement • Buyer personas and stakeholder mapping • Market research and opportunity assessment • Positioning and messaging • Value proposition development • Customer segmentation and market prioritization • Market entry and expansion planning • Product and service launch planning • Sales-led GTM models • Sales and marketing alignment B2B GTM Strategy & Outbound Systems • B2B sales strategy and commercial planning • Outbound sales strategy and system design • Outbound engine setup and optimization • Target account selection and segmentation • Prospecting workflows and qualification frameworks • Outreach messaging, sequences, and sales playbooks • Sales process design and optimization • Sales pipeline development and management • Sales enablement and process documentation • Founder-led sales systems and handoff processes • Outbound testing and performance improvement • Sales funnel analysis and conversion improvement Clay Workflows & Sales Automation • Clay workflow design and automation • Automated lead sourcing, enrichment, and qualification • Signal-based prospecting and buying-intent tracking • AI-powered lead research and personalized outreach • CRM integrations and GTM workflow automation • Automated outbound systems and sales process optimization Fractional GTM Leadership • Fractional sales and GTM support • Sales strategy and execution oversight • Outbound program planning and optimization • Sales process and playbook development • Founder advisory on sales and customer acquisition • Commercial planning and prioritization • Sales and marketing coordination • Pipeline and sales performance reviews • Team enablement and process adoption • Transition planning beyond founder-led sales 🛠️ Tools & Platforms Prospecting & Data: Clay, Apollo, LinkedIn Sales Navigator, ZoomInfo, Lusha, Cognism, Hunter io, Snovio Outbound & Sales Engagement: Instantly, Smartlead, Lemlist, Salesloft CRM & Sales Operations: HubSpot, Salesforce, Pipedrive B2B Sales Strategy | Go-to-Market (GTM) Strategy | Outbound Sales Strategy | Outbound Systems | Sales Process Design | Sales Playbooks | Sales Operations | HubSpot CRM | CRM Setup | Sales Pipeline Development | Sales Automation | ICP Development | Customer Segmentation | Positioning & Messaging | Value Proposition Development | Cold Email Strategy | Sales Enablement | Sales Funnel Optimization | Founder-Led Sales | Market Entry Strategy | B2B SaaS | GTM Consulting | Fractional Sales & GTM Leadership | Clay Workflows