Bernardo L.

GA4, GTM, Meta CAPI, Server-Side Tracking | Conversion & Attribution Expert I help businesses implement GA4, GTM, Meta CAPI and server-side tracking to fix conversion tracking and attribution problems that usually go unnoticed. In most cases, the issue is not that a pixel is missing. It is overfiring events, duplicated conversions or attribution that simply cannot be trusted. If you are running paid traffic and do not feel confident in your numbers, scaling becomes a guessing game. I usually work with advertisers who already generate leads or sell info products and want tracking that reflects what is actually happening, not inflated platform data. My focus is building tracking setups that are clean, stable and built to last. Not quick fixes. Many clients reach out after working with multiple developers or freelancers and still feeling unsure about their data. One thing that comes up consistently in reviews is clarity. I make a point to document what was implemented, why it was done and how everything is configured. That makes collaboration easier and avoids problems later when someone else needs to maintain or extend the setup. This kind of structure matters when tracking data is used to make budget and scaling decisions. The goal is not to fire more events, but to have data you can actually rely on. This is not a good fit if you are just launching your first campaign, only want a basic pixel install, or run complex ecommerce catalogs. This is a good fit for lead generation funnels, info products, VSLs and webinars, and advertisers who are already spending on paid traffic. I work asynchronously, with clear scope and documented delivery. Most projects are fixed price and focused on solving a specific tracking or attribution problem without unnecessary calls. If attribution is holding your growth back, I can help you fix it.