Alissa B.

Hi there! I’m Alissa, a marketing automation and email marketing specialist with 8+ years of hands-on marketing experience. My core expertise is in Oracle Eloqua, and I’ve also spent the past 2+ years working in HubSpot and Klaviyo. I help businesses build efficient, high-converting systems through strategic email campaigns, automated workflows, smart segmentation, and data-driven optimization. How I can help: - Oracle Eloqua (primary platform): campaign canvas builds, multi-step nurture programs, segmentation, email and landing page setup, form processing, lead scoring, and CRM integration - HubSpot: workflows and sequences, lead nurturing, lifecycle stages, list management, and reporting - Klaviyo: welcome series, abandoned cart and browse flows, post-purchase journeys, win-back campaigns, and ecommerce segmentation - Email strategy and campaigns: planning, A/B testing, and ongoing campaign management - Deliverability and performance: list hygiene, deliverability best practices, and clear reporting - Extras as needed: SEO and content creation support I offer flexible support, whether you need full-funnel email automation built from scratch, ongoing campaign management, or help with a specific project. I hold a Bachelor’s degree in Marketing, and with experience across a wide range of marketing platforms, I adapt quickly to new systems and workflows. I’m detail-oriented, organized, and dependable: automations are built accurately, tested thoroughly, and launched on time. You can also expect clear, professional communication and a collaborative approach throughout. If you’re looking for a specialist who can streamline your email marketing and build scalable automation that supports growth, I’d love to connect. Feel free to message me with any questions or project details.