Skip to content
BackNov 8
Alina P.
Upwork badge

Alina P.

Senior Brand Identity & Packaging Designer | Web UI/UX | Figma

I help growing businesses look cohesive and professional across every customer touchpoint - from brand identity and packaging to web and mobile interfaces in Figma. I’m a Senior Brand Identity and Packaging Designer with 10+ years of experience creating distinctive, structured and scalable visual systems for product, service and digital brands. My approach combines creative direction, analytical thinking and an understanding of business and marketing. I don’t design isolated visual elements — I build systems that can grow with the company and remain consistent across packaging, digital products, marketing materials and physical spaces. ✪ My core services include: • Brand identity and logo systems • Rebranding and brand refresh • Brand guidelines and brandbooks • Packaging design and multi-SKU product systems • Labels and print-ready packaging files • 3D packaging mockups and product visuals • Website and landing page design in Figma • E-commerce and SaaS marketing website design • Web and mobile UI/UX design • UI design systems and Figma component libraries • Product catalogs, lookbooks and editorial design • Branded business materials • Print and digital marketing collateral • Signage and environmental graphics • Trade show and event graphics Throughout my career, I have created 1,200+ custom design assets and completed more than 70 projects within a single year. Through collaborations with European and international agencies, I have contributed to projects for Sony, Aldi, Microsoft, BAT and Mastercard. Fourteen clients went on to register trademarks using logos I designed. ✪ What you can expect: • Strategic thinking before visual execution • A clear and structured design process • Consistent communication and reliable delivery • Thoughtful, goal-oriented revision rounds • Organized source files and developer-ready Figma layouts • Ongoing design support when required I’m available for one-time projects, long-term collaboration, white-label agency work and confidential projects under NDA. Please note: I provide website and interface design in Figma. Coding, WordPress and technical website development are not included. ✪ Tell me about your business, product and current design challenge - and I’ll help you identify the strongest visual direction for your project.

🇧🇬Varna, Bulgaria$55/hr100% JSS5.00 (3)Since Oct 2021

Earnings and projects

MRR
$231

Last 6 months ÷ 6

World#108,330 / 412k
🇧🇬Country#254 / 1,161
Revenue, last 30 days
—

Read daily since Nov 4, under 30 days

Total earnings
$1.5k

Billed in all: $1.5k

World#360,297 / 412k
🇧🇬Country#1,056 / 1,161
Per project
$370

$1.4k in the last 6 months

World#211,321 / 412k
🇧🇬Country#663 / 1,161
Projects, last 6 months
1

Across 2 contracts

100% fixed0% hourly
World#128,096 / 412k
🇧🇬Country#308 / 1,161
Projects in all
4

Across 5 contracts

100% fixed0% hourly
World#283,744 / 412k
🇧🇬Country#877 / 1,161

Earnings, last 30 days

$1.5kNothing earned since Nov 4Billed in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,460$1,480$1,500$1,520Nov 4Nov 6Nov 8

Tracked from Nov 4, 2026.

Skill rankings: Top 20% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #140Product Label413 freelancers · 🇧🇬 #1Top 34%
  2. #171Catalog Design484 freelancers · 🇧🇬 #1Top 35%
  3. #478Art Direction1,623 freelancers · 🇧🇬 #2Top 29%
  4. #525Editorial Design1,564 freelancers · 🇧🇬 #1Top 34%
  5. #613Brand Guidelines2,070 freelancers · 🇧🇬 #6Top 30%
  6. #883Mobile UI Design4,166 freelancers · 🇧🇬 #5Top 21%
  7. #894Prototyping3,352 freelancers · 🇧🇬 #3Top 27%
  8. #900Brand Identity Design3,030 freelancers · 🇧🇬 #6Top 30%