Alina P.
Senior Brand Identity & Packaging Designer | Web UI/UX | Figma
I help growing businesses look cohesive and professional across every customer touchpoint - from brand identity and packaging to web and mobile interfaces in Figma. I’m a Senior Brand Identity and Packaging Designer with 10+ years of experience creating distinctive, structured and scalable visual systems for product, service and digital brands. My approach combines creative direction, analytical thinking and an understanding of business and marketing. I don’t design isolated visual elements — I build systems that can grow with the company and remain consistent across packaging, digital products, marketing materials and physical spaces. ✪ My core services include: • Brand identity and logo systems • Rebranding and brand refresh • Brand guidelines and brandbooks • Packaging design and multi-SKU product systems • Labels and print-ready packaging files • 3D packaging mockups and product visuals • Website and landing page design in Figma • E-commerce and SaaS marketing website design • Web and mobile UI/UX design • UI design systems and Figma component libraries • Product catalogs, lookbooks and editorial design • Branded business materials • Print and digital marketing collateral • Signage and environmental graphics • Trade show and event graphics Throughout my career, I have created 1,200+ custom design assets and completed more than 70 projects within a single year. Through collaborations with European and international agencies, I have contributed to projects for Sony, Aldi, Microsoft, BAT and Mastercard. Fourteen clients went on to register trademarks using logos I designed. ✪ What you can expect: • Strategic thinking before visual execution • A clear and structured design process • Consistent communication and reliable delivery • Thoughtful, goal-oriented revision rounds • Organized source files and developer-ready Figma layouts • Ongoing design support when required I’m available for one-time projects, long-term collaboration, white-label agency work and confidential projects under NDA. Please note: I provide website and interface design in Figma. Coding, WordPress and technical website development are not included. ✪ Tell me about your business, product and current design challenge - and I’ll help you identify the strongest visual direction for your project.
Earnings and projects
Last 6 months ÷ 6
Read daily since Nov 4, under 30 days
Billed in all: $1,490$1.5k
$1.4k in the last 6 months
Across 2 contracts
Across 5 contracts
Earnings, last 30 days
Tracked from Nov 4, 2026.
Skill rankings: Top 20% in Logo Design
Ranked by MRR among everyone on Upwork with the skill.
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- #525Editorial Design1,564 freelancers · 🇧🇬 #1Top 34%🇧🇬#1 of 5
- #613Brand Guidelines2,070 freelancers · 🇧🇬 #6Top 30%🇧🇬#6 of 16
- #883Mobile UI Design4,166 freelancers · 🇧🇬 #5Top 21%🇧🇬#5 of 6
- #894Prototyping3,352 freelancers · 🇧🇬 #3Top 27%🇧🇬#3 of 8
- #900Brand Identity Design3,030 freelancers · 🇧🇬 #6Top 30%🇧🇬#6 of 18