Simona D. P.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Strategy-first brand identities for founders building premium businesses that deserve a brand to match their expertise. My work is minimalist, typographic and editorial, shaped by a clear strategy before any design begins. I’m Simona, founder of Monday13 and a Top Rated Plus designer with 80+ completed projects. My clients range from wellness suites and travel agencies to SaaS founders and e-commerce brands, all looking for an identity that feels credible and intentional. A branding project with me includes: 1. A Brand Foundation Framework that captures your brand essence, the people you want to reach and your place in the market 2. A creative direction to align on the visual route 3. A complete visual identity, including logo suite, color palette, typographic system and supporting graphics 4. Real-life application examples, so you can see the brand in use 5. Brand guidelines and final files for web and print I also create collateral for brands I’ve designed or ones that already exist, from social media templates, presentations, pitch decks and media kits to email signatures, app screen designs and Squarespace websites. If you’re getting ready to launch something premium, tell me about your plans and we’ll figure out what your brand needs to get there.