Marouane G.

Most products don't lose users because the design is bad. They lose them because nothing brings people back. No habit, nothing worth returning for. That's the problem I work on. I combine UX design with behavioral psychology and gamification to build products people keep using, not ones they try once and forget. Across 880+ hours on Upwork with a 100% Job Success score, I've helped SaaS platforms, EdTech tools, health apps, and mobile products in Europe, North America, and the Middle East turn one-time signups into daily users. My approach leans on the Octalysis framework, onboarding psychology, and retention-focused UX, with certifications from Wharton, McKinsey, HEC Montréal, Google, and IBM behind it. What I usually deliver: • UX audits that pinpoint where users drop off • Onboarding redesigns that cut friction and lift activation • Gamification systems that build habits, not just badge counts I'm based in São Paulo and work comfortably across North American and European time zones, so collaboration stays in real time. Top Rated, 100% Job Success. If your product gets users but struggles to keep them, send me a message and we'll find where your retention is leaking.