Nora Den I.
On-Page SEO & Content Specialist | Service, Location & E-comm Pages
Most service pages don't rank because they were written for the business, not the customer. I fix that. Hi, I'm Nora. I plan, write, and optimize website content for service businesses: dental practices, law firms, trades, consultancies, and online stores. My job is simple, make your pages easy to find and easy to say yes to. ✅ 1,000+ hours on Upwork ✅ 100% Job Success Score ✅ Agency and direct clients across the US, UK, Canada, and Australia 🎯 What I Can Do For You 🧭 Content Strategy & Planning : keyword mapping, page architecture, and a content plan that tells you what to build and in what order 📝 SEO Content Writing : service pages, location pages, and landing pages written for both search engines and real readers 🔑 On-Page Optimization : keyword research, metadata, headings, internal linking, content structure 🖥️ Content Management Across Platforms : WordPress, Webflow, Wix, Squarespace. I implement the changes myself, no handover needed ♻️ Page Refreshes : fixing thin content and underperforming pages so they finally earn their traffic 🔧 Supporting Technical Fixes : broken links, redirects, image optimization, alt text, with anything bigger flagged for your developer ⚡ Fast Without Cutting Corners I use AI tools to speed up the slow parts of SEO: keyword clustering, competitor research, data analysis, and audit reporting. That means you get work back faster and pay for fewer hours. AI helps me work faster. It does not decide what your pages say. That part is mine, shaped around your brand, your customers, and what converts. 🤝 How I Work 🧭 I work end to end: plan what pages you need, map the keywords, write the content, implement it, then measure and refine. Most sites I pick up have pages that half rank: right topic, wrong structure, no clear call to action. I go page by page, work out what it should rank for, find what is missing, then write and implement the fix. Clear updates. Consistent delivery. No chasing. ✨ Why Clients Choose Me 🗣️ Easy to work with : clear communication, no jargon, no chasing for updates 🖊️ I write for humans first : content that reads naturally and still ranks 🙌 I take ownership : I flag problems before you spot them and fix what needs fixing 🌍 I match your market : US, UK, or AU English, spelling and phrasing to suit your audience 💬 Send me your site and the keywords you want to rank for, and I will tell you honestly whether I can help.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $8.5k
Billed in all: $12,463$12k
$4.2k in the last 6 months
Across 8 contracts
Earnings, last 30 days
Skill rankings: Top 6% in Graphic Design
Ranked by MRR among everyone on Upwork with the skill.
- #21Salesforce Email Studio156 freelancers · 🇵🇭 #1Top 13%🇵🇭#1 of 5
- #45Screaming Frog SEO Spider452 freelancers · 🇵🇭 #5Top 10%🇵🇭#5 of 32
- #50Spreadsheet Skills777 freelancers · 🇵🇭 #18Top 6%🇵🇭#18 of 263
- #91Inbound Marketing940 freelancers · 🇵🇭 #30Top 10%🇵🇭#30 of 306
- #112Event Management1,098 freelancers · 🇵🇭 #23Top 10%🇵🇭#23 of 189
- #550Off-Page SEO5,031 freelancers · 🇵🇭 #22Top 11%🇵🇭#22 of 261
- #672Technical SEO5,552 freelancers · 🇵🇭 #30Top 12%🇵🇭#30 of 225
- #763On-Page SEO7,497 freelancers · 🇵🇭 #34Top 10%🇵🇭#34 of 442