Aleksandra A.

I'm a Brand Identity Designer with 6+ years of experience helping hospitality and premium lifestyle brands build clear, scalable identity systems — from logo design and packaging to full brand guidelines and websites. Whether you are starting a new project or redesigning your brand, I design a unique identity for every project that remains consistent across all platforms, helping your brand stand out. WHY WORK WITH ME › 46+ completed Upwork projects › 100% Job Success Score › Top Rated freelancer › 6+ years of professional experience › End-to-end execution from concept to final production › Experience working with international clients and brands SERVICES › Brand Identity & Logo Design — cohesive visual identity systems with typography, color palette, logo suite, and brand guidelines › Web Design — clean, branded, user-focused websites designed in Figma and developed in Webflow › Packaging Design — production-ready artwork for boxes, labels, and print collateral › Rebranding — modernizing existing identities while keeping what already works › Social Media Design — templates and systems that keep the brand consistent across channels › Print & Brand Collateral — menus, signage, business cards, and stationery aligned with the identity SKILLS Brand Identity Design, Logo Design, Brand Guidelines, Graphic Design, Visual Identity, Corporate Brand Identity, Rebranding, Brand Book Design, Typography Systems, Brand Positioning, Packaging Design, Web Design, Social Media Design, Presentation Design, UX & UI TOOLS › Adobe Creative Suite — Illustrator, Photoshop, InDesign › Figma — web design and prototyping › Webflow, Shopify — website build and deployment I take projects from brief → creative direction → concept → design → refinement → final delivery, so you don't need to coordinate between multiple designers to turn an idea into a complete brand. If you need more than a logo — a visual identity that works consistently across your entire brand — let's talk.