Joshua M.

I help brands run location-based advertising campaigns that reach people in the real world, not just online. Ads appear inside Uber & Lyft rideshares, around competitor locations, and in high-traffic venues. My background in film and television production taught me how to coordinate complex creative projects, manage tight timelines, and deliver high-impact visual media — the same disciplines required to execute effective advertising campaigns. I’ve worked with brands and agencies looking to dominate specific markets through precise location targeting and unconventional media placements. I specialize in helping local businesses reach competitor customers. I also work with agencies that need specialized location-based media channels to complement their existing digital campaigns. Campaign examples are included in my portfolio below. These include competitor-conquest campaigns, geofencing strategies, and multi-channel location-based media placements. Instead of relying only on traditional digital ads, I build local campaigns using geofencing, programmatic media, rideshare screens, venue-based displays, and retroactive retargeting. These campaigns are especially effective for businesses that want to conquest competitor traffic and stay visible across the physical and digital environments their customers move through. ————————————— DIFFERENTIATOR: Most ad campaigns live entirely online. Mine are built around real-world location behavior. I offer two media options most freelancers do not: Retroactive Retargeting • serve ads to people who have already visited specific businesses or locations, including competitors (can usually go back 6-12 months, sometimes 2 years) Rideshare Ads • place ads inside Uber and Lyft vehicles in targeted cities, neighborhoods, and zip codes These channels work especially well when combined with Programmatic, Retargeting, and Venue TV placements to build a comprehensive location-based campaign. This allows local businesses to successfully capture audience attention around their stores, as well as their competitors. I can support regulated-industry campaigns, including: • Weight Loss & Addiction Treatment • Financial Products & Real Estate • Dating & Adult Entertainment • Healthcare & Medicines • Cannabis & Alcohol • Gambling & More... ————————————— THIS WORKS BEST FOR: • Restaurants / Hospitality • Nightlife / Entertainment • Cannabis / Dispensaries • Music / Film Promotion • Targeting Competitors • Real Estate / Realtors • Conferences / Events • Regulated Industries • Beverages / Alcohol • Marketing Agencies • Concerts / Festivals • Local Businesses • Pharmaceuticals • Sporting Events • Local Tourism ————————————— CAMPAIGNS: Campaigns work best when combined, but any of the following may be deployed individually. Rideshare — (Lyft / Uber ads) • 0:30 interactive touchscreen video ads in geofenced Ubers, Lyfts & Taxis • Available in every major US city & many smaller DMAs • Best For — Owning certain neighborhoods / zip codes Venues — (public space TV commercials) • 0:15 video ads in bars, restaurants, smoke shops, liquor stores, grocery & convenience stores • 12,000 venues available nationwide • Best For — Reinforcing awareness in specific neighborhoods Geofenced Programmatic — (ads that show up on devices in designated areas) • Display & video ads on mobile, gaming, web & CTV • Ads access our network of 175k+ publishers • Best For — Taking over the airwaves in certain neighborhoods / zip codes Programmatic Retargeting — (ads delivered to everyone visiting your website) • Display & video ads on mobile, gaming, web & CTV • Ads access our network of 175k+ publishers • Best For — Turning website traffic into real sales / foot traffic Retroactive Retargeting — (ads delivered to past visitors of specific locations) • Display & video ads on mobile, gaming, web & CTV • Ads access our network of 175k+ publishers • Best For — Directly targeting competitor customers / in-store traffic ————————————— THIS IS A GOOD FIT IF... • You want to reach customers near competitor locations • You’re open to multi-channel campaigns (rideshare, venue, digital) • You have budget allocated for advertising (not just strategy) • You want measurable performance and real campaign execution THIS MAY NOT BE THE BEST FIT IF... • You’re looking for one-time setup without ongoing ad spend • You’re still exploring whether to advertise • You’re looking for free strategy or consultation ————————————— NEXT STEPS: If you already know the city, audience, or competitor locations you want to target, send the details and I can help map the right campaign structure. If you're still deciding between Uber ads, programmatic advertising, venue screens, or a combined campaign, I’m happy to help you think through the best approach.