Shabad A.
Creative Strategist & Meta Ads Expert| DTC, E-com | 12M+ spend managed
Trained in EVOLVE by Easy A Media. Hey! I have been helping businesses grow online for over 5+ years. I specialize in Meta Ads, Facebook Ads Management, Paid Advertising, Lead Generation, Ecommerce Advertising, Media Buying, Performance Marketing, CRO, and Digital Marketing, working with amazing clients from the US, UK, and across the globe. I am not just here to run your ads -- I am here to become your growth partner :) I take the time to understand your business, your audience, your offer, and your goals, so that together we can turn Paid Advertising into a predictable growth engine, not random boosted posts or unstable campaigns. 🎯 What problem usually my clients face: Many businesses struggle with unstable campaigns, poor ROAS, high CPL/CPA, expensive leads, low conversion rates, or inconsistent sales. The problem usually isn’t the platform — it’s the strategy, targeting, tracking, creatives, funnel, offer, or scaling process. That’s where I come in :))) ✔️ My Core Skills: ✅ Facebook Ads Management ✅ Meta Ads Campaign Setup & Optimization ✅ Lead Generation & Conversion Campaigns ✅ Ecommerce Advertising & Customer Acquisition ✅ Paid Social & Performance Marketing I don’t treat Meta Ads as isolated campaigns. I build strategies around audience targeting, creative testing, conversion tracking, retargeting, and funnel optimization to help businesses generate qualified leads, increase sales, and scale profitably. ♦️ Meta & Facebook Ads Services: ✔️ Facebook Ads & Meta Ads Management ✔️ Facebook Advertising Strategy & Campaign Setup ✔️ Paid Social Advertising & Media Buying ✔️ Facebook Lead Ads & Meta Lead Generation ✔️ B2B, B2C & Local Business Lead Generation ✔️ Real Estate & High-Ticket Lead Generation ✔️ Ecommerce & DTC Facebook Ads ✔️ Shopify Ads & Ecommerce Sales Campaigns ✔️ Product Sales, Catalog Sales & Dynamic Product Ads ✔️ Facebook Retargeting & Remarketing ✔️ Full-Funnel Advertising & Customer Acquisition ✔️ Broad, Interest-Based & Lookalike Audiences ✔️ Advantage+ Campaigns & Audience Optimization ✔️ Ad Creative Testing, Hooks, Angles & Ad Copy Testing ✔️ Campaign Optimization, Budget Management & Scaling ✔️ ROAS, CPA, CPL, CTR, CPC & Conversion Rate Optimization ✔️ Meta Pixel, Facebook Pixel & Conversion Tracking ✔️ Conversion API (CAPI) & Meta Events Setup ✔️ Facebook Business Manager & Ad Account Setup ♦️ Facebook & Meta Ads Audit: Already running ads but not happy with the results? I provide detailed Meta Ads Audits and Facebook Ads Audits to identify what’s holding your campaigns back. I review campaign structure, audience targeting, ad creatives, ad copy, placements, budget allocation, bidding, tracking, Meta Pixel, CAPI, conversion events, landing pages, and overall performance to find opportunities to improve ROAS, reduce CPA, and generate better-quality leads or sales. ♦️ CRO & Conversion Rate Optimization: Getting clicks but not enough leads or sales? I also provide CRO Audits, Landing Page Audits, Website Audits, Shopify CRO, Ecommerce CRO, Funnel Audits, Product Page Audits, Checkout Audits, and Conversion Optimization. 🎯 My CRO review can cover: 🔹Landing page structure & messaging 🔹 Offer & value proposition 🔹Headlines & CTA placement 🔹Product and service pages 🔹Trust signals & social proof 🔹Website navigation & user journey 🔹Mobile experience 🔹Cart & checkout experience 🔹Ad-to-landing-page alignment 🔹Conversion tracking & funnel flow 🔹Conversion blockers & testing opportunities ♦️ Full Digital Marketing Services: ☑️ Digital Marketing Strategy - Overall growth planning ☑️ Performance Marketing - ROI-focused paid campaigns ☑️ Customer Acquisition - New customer growth ☑️ Marketing Strategy - Audience, offer & positioning ☑️ Ecommerce Marketing - Sales, ROAS & customer acquisition ☑️ DTC Marketing - Customer acquisition & scaling ☑️ Lead Generation Strategy - Lead quality & volume ☑️ Marketing Funnel Strategy - Traffic to conversion ☑️ Conversion Optimization - Website & funnel improvements ☑️ Retargeting Strategy - Re-engaging potential customers ☑️ Marketing Analytics - KPIs & performance insights ☑️ Paid Media Strategy - Budget & channel planning ☑️ Growth Marketing - Testing & scalable acquisition ✔️ Why Clients Love Working With Me: ✅ Clear communication ✅ Fast response times ✅ Transparent performance reporting ✅ Long-term account management ✅ Data-driven decision making ✅ Strong Facebook & Meta Ads expertise ✅ Lead Generation and Ecommerce advertising experience ✅ Budget-conscious campaign management ✅ Creative testing and campaign optimization ✅ Reliable support and proactive recommendations If you are serious about turning Paid Ads into a predictable, scalable revenue channel, send me your goals and current situation, and let’s build it properly! 🔎 Skill Set: Facebook Ads, Meta Ads, Facebook Ads Manager, Meta Ads Manager, Facebook Advertising, Meta Advertising, Paid Advertising, Paid Social, Media Buying, Performance Marketing, Lead
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $7.6k
Billed in all: $27,491$27k
$955 in the last 6 months
Across 21 contracts
Earnings, last 30 days
Skill rankings: Top 5% in Fashion Photography
Ranked by MRR among everyone on Upwork with the skill.
- #4Meta Threads30 freelancers · 🇮🇳 #1Top 13%🇮🇳#1 of 4
- #6Product Photography Prep65 freelancers · 🇮🇳 #1Top 9%🇮🇳#1 of 3
- #15Direct Sales111 freelancers · 🇮🇳 #1Top 14%🇮🇳#1 of 6
- #20Fashion Photography397 freelancers · 🇮🇳 #2Top 5%🇮🇳#2 of 12
- #23Static Banner Ad171 freelancers · 🇮🇳 #3Top 13%🇮🇳#3 of 14
- #27Static Banner Ad Design257 freelancers · 🇮🇳 #2Top 11%🇮🇳#2 of 20
- #29Direct Marketing236 freelancers · 🇮🇳 #5Top 12%🇮🇳#5 of 11
- #67Direct Response Copywriting741 freelancers · 🇮🇳 #3Top 9%🇮🇳#3 of 30