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Pavel Y.
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Pavel Y.

Google Ads Specialist | AI-Powered SEM

Are your Google Ads campaigns generating traffic but not enough sales or qualified leads? Are rising acquisition costs making it harder to scale profitably? I help 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗮𝗻𝗱 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 improve their paid advertising performance through Google Ads, conversion tracking, advanced analytics, and AI-powered optimization. 🚀 𝐖𝐇𝐀𝐓 𝐈 𝐂𝐀𝐍 𝐇𝐄𝐋𝐏 𝐘𝐎𝐔 𝐖𝐈𝐓𝐇 ➡️ 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 & 𝗣𝗣𝗖 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 ➜ Google Search, Shopping, Performance Max, Display & Remarketing ➜ Campaign strategy, setup, audits, and ongoing optimization ➜ Keyword research, search term analysis, and audience targeting ➜ Smart Bidding, budget allocation, and ROAS/CPA optimization ➜ Google Merchant Center and product feed optimization ➡️ 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 & 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 ➜ Google Analytics 4 (GA4) and Google Tag Manager (GTM) ➜ Google Ads conversion tracking and Enhanced Conversions ➜ E-commerce purchase tracking and lead generation measurement ➜ Consent Mode v2 and conversion tracking troubleshooting ➜ Looker Studio dashboards and performance reporting ➡️ 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗣𝗣𝗖 & 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ➜ AI-assisted campaign analysis and performance insights ➜ Identifying inefficient spending and optimization opportunities ➜ AI-supported keyword research and search intent analysis ➜ Data-driven recommendations for bidding, targeting, and campaign structure ➜ Streamlining research, reporting, and repetitive analytical tasks 🎯𝗬𝗢𝗨𝗥 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗚𝗢𝗔𝗟𝗦 𝗖𝗢𝗠𝗘 𝗙𝗜𝗥𝗦𝗧 ➜ Every business is different. A successful strategy starts with understanding your objectives, customers, competitive environment, and current advertising performance. ➜ Whether your priority is increasing E-commerce revenue, improving ROAS, lowering CPA, generating qualified leads, or scaling your advertising, the focus remains on measurable business outcomes. ➜ No unnecessary complexity. No decisions based solely on vanity metrics. Just a structured approach built around your goals. 🧠𝗔𝗜-𝗣𝗢𝗪𝗘𝗥𝗘𝗗 𝗜𝗡𝗦𝗜𝗚𝗛𝗧𝗦. 𝗛𝗨𝗠𝗔𝗡-𝗟𝗘𝗗 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 ➜ AI can make performance marketing faster and more insightful, but technology alone doesn't build profitable advertising strategies. ➜ I use AI to support research, analyze performance data, uncover patterns, and identify opportunities that deserve closer investigation. ➜ Every recommendation is evaluated through marketing expertise, reliable conversion data, and your business objectives. 📈 𝗛𝗢𝗪 𝗜 𝗪𝗢𝗥𝗞 𝟭. 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱: Review your business, goals, target audience, and existing advertising performance. 𝟮. 𝗔𝗻𝗮𝗹𝘆𝘇𝗲: Audit campaign structure, targeting, conversion tracking, and opportunities for improvement. 𝟯. 𝗘𝘅𝗲𝗰𝘂𝘁𝗲: Implement strategic changes based on your priorities and available data. 𝟰. 𝗠𝗲𝗮𝘀𝘂𝗿𝗲: Monitor conversions, CPA, ROAS, conversion value, and other relevant business KPIs. 𝟱. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲: Continuously refine campaigns, eliminate inefficiencies, and identify opportunities for sustainable growth. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲? Let's discuss your business goals, current challenges, and how AI-supported, data-driven advertising strategies can help you move forward.

🇧🇬Velingrad, Bulgaria$25/hr100% JSS4.77 (36)Since Oct 2021

Earnings and projects

MRR
$1.3k

Last 6 months ÷ 6

World#36,224 / 412k
🇧🇬Country#103 / 1,161
Revenue, last 30 days
$872

Last 6 months: $8.1k

World#47,071 / 412k
🇧🇬Country#110 / 1,161
Total earnings
$68k

Billed in all: $72k

World#58,157 / 412k
🇧🇬Country#222 / 1,161
Per project
$1.2k

$621 in the last 6 months

World#108,291 / 412k
🇧🇬Country#323 / 1,161
Projects, last 6 months
13
15% fixed85% hourly
World#12,442 / 412k
🇧🇬Country#19 / 1,161
Projects in all
55

Across 60 contracts

28% fixed72% hourly
World#55,587 / 412k
🇧🇬Country#207 / 1,161

Earnings, last 30 days

$72.2k+$872 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$71.0k$71.5k$72.0k$72.5kOct 9Oct 24Nov 8

Skill rankings: Top 9% in YouTube Ads

Ranked by MRR among everyone on Upwork with the skill.

  1. #6Microsoft Advertising41 freelancers · 🇧🇬 #1Top 15%
  2. #13Bing Marketing47 freelancers · 🇧🇬 #1Top 28%
  3. #16Google Marketing Platform135 freelancers · 🇧🇬 #1Top 12%
  4. #47Google Display Network379 freelancers · 🇧🇬 #1Top 12%
  5. #56Microsoft Ads270 freelancers · 🇧🇬 #1Top 21%
  6. #96Search Engine Marketing Strategy630 freelancers · 🇧🇬 #2Top 15%
  7. #106YouTube Ads1,131 freelancers · 🇧🇬 #1Top 9%
  8. #136Google Merchant Center763 freelancers · 🇧🇬 #2Top 18%