Thomas P.

I help DTC health and wellness brands increase conversions through customer psychology, direct response copy, and performance-focused creative strategy. My work focuses on finding the angles, hooks, and messaging that make people stop scrolling, feel understood, and take action. I specialise in: • Meta ad hooks & creative strategy • Advertorials & presell pages • UGC and VSL-style scripts • Landing pages • Email campaigns & launches • Mechanism-driven health copy My approach starts with research, not writing. I dig into customer reviews, competitor messaging, objections, and buying motivations to uncover the emotional drivers behind a purchase. From there, I develop messaging that builds belief before asking for the sale. Whether I'm writing an advertorial, a Meta ad, or a landing page, the goal is the same: create messaging that resonates with the right audience and moves them to act. My recent work has focused on DTC health, wellness, beauty, and supplement brands, helping develop creative concepts, persuasive copy, and conversion-focused messaging across the customer journey.