Mustafa H.
11x ROAS | Meta & TikTok Ads | Performance Ad Creative Strategist
$665K+ tracked revenue. 11x ROAS. 55.5% thumbstop on a single ad. I research the angle, write the brief, and cut the final video, accountable to numbers, not aesthetics. - WHAT I DO Meta and TikTok Ads: direct response video and static ads built to convert cold traffic Video Sales Letters: long-form persuasion for high-ticket offers UGC Ads: organic-looking content that sells, real footage and AI-generated AI Avatar Ads: virtual influencers with realistic hands, movement, and speech AI Testimonials: hyper-realistic customer proof without booking actors AI Podcast-Style Videos: multi-person conversation formats for explainers AI Cartoon and Stylized Ads: claymation, anime, diorama scenes, expert and doctor formats, branded characters, illustrated styles, any visual format that stops the scroll Ads in Your Language: I produce in whatever language your market speaks - HOW IT WORKS I start with competitor ads that have money behind them, not mood boards. Then I build 3 to 5 variants per angle on small budgets. Cut losers fast. Scale what converts. One spring sale campaign ran 12 variants. The top three drove 85% of revenue. - RESULTS 11x ROAS on a single Pollinator Week static $665K+ revenue tracked across three client accounts 55.5% thumbstop, account average was 27.1% 506 leads at $15.01 CPL, 40% below industry average 97.45% click quality on a spring sale creative $308K add-to-cart value on one UV hoodie static over 12 months - AI TOOLS I USE Higgsfield, Seedance 2.0, Veo 3.1, Runway Gen-4, Kling 2.0, HeyGen, GPT Image 2, Nano Banana, Fish Audio, ElevenLabs - WHO THIS IS FOR DTC brands spending $5K to $500K per month on paid ads who want creative that is researched, tested, and tracked. Not guessed at. If you need a straight editor who just cuts what you send, I can do that too. If you want pretty content with no accountability to numbers, I am not your fit. 167 Upwork jobs | 100% Job Success Score | Top Rated Plus Message me your product and your current numbers. I will tell you honestly whether I can move them.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $41k
Billed in all: $97,830$98k
$580 in the last 6 months
Across 203 contracts
Earnings, last 30 days
Skill rankings: Top 0.16% in Instagram Reels
Top 1% in 7 of 14 skills, ranked by MRR among everyone on Upwork with the skill.
- #7Direct Response Copywriting741 freelancers · 🇵🇰 #2Top 0.94%🇵🇰#2 of 112
- #8Instagram Reels4,911 freelancers · 🇵🇰 #2Top 0.16%🇵🇰#2 of 1,322
- #11Video Ad2,818 freelancers · 🇵🇰 #3Top 0.39%🇵🇰#3 of 814
- #11Performance Marketing1,000 freelancers · 🇵🇰 #1Top 1%🇵🇰#1 of 195
- #12Video Sales Letter924 freelancers · 🇵🇰 #3Top 1%🇵🇰#3 of 349
- #18TikTok Ad2,322 freelancers · 🇵🇰 #3Top 0.78%🇵🇰#3 of 834
- #20Creative Strategy1,968 freelancers · 🇵🇰 #2Top 1%🇵🇰#2 of 144
- #39Adobe Premiere Pro14,666 freelancers · 🇵🇰 #4Top 0.27%🇵🇰#4 of 2,562