Mustafa H.

Performance Video Editor & Strategist | Meta & TikTok Ads | 11x ROAS

Most brands waste thousands on video ads that don't convert. I build the ones that do. 11x ROAS, $400K+ in tracked revenue, campaigns reaching 10.7M+ people. I'm a performance video editor for Meta and TikTok, using both traditional editing and AI-powered production to turn cold traffic into customers. WHAT I DO: - Meta & TikTok Ads — scroll-stopping hooks + retention editing - Video Sales Letters (VSLs) — long-form persuasion for high-ticket offers - UGC Ads — native-looking content that sells (real footage + AI-generated) - AI Avatar Product Showcases — virtual influencers presenting products with realistic hands, movements, and speech - AI Talking Head Testimonials — hyper-realistic customer testimonials without hiring actors - AI Podcast-Style Videos — multi-person conversation formats for explainer content - Short-Form (Reels, Shorts, TikToks) — platform-optimized - Multilingual Ad Production — any language your market speaks RESULTS (LATEST CASE STUDY): - 10.7M impressions on a single scaled ad - 97.45% click quality (virtually every click was a buyer) - 55.5% thumbstop rate (2x account average) - 506 leads generated at $15.01 CPL (40% below industry avg) - Scaled a single creative to $48K spend, staying profitable throughout HOW I WORK: 1. Research winning ads in your niche 2. Adapt them to your brand (using AI when it accelerates production) 3. Test variations 4. Scale what converts I build ad systems that repeat, not one-off edits. AI CREATIVE EDGE: I use cutting-edge AI tools — Sora, Kling, Veo, Seedance, Nano Banana, and Higgsfield — to create hyper-realistic virtual influencers, authentic-sounding testimonials, organic UGC-style ads, and podcast-style explainer content, all without booking actors or crews. WHO THIS IS FOR: DTC brands and coaches spending $5K–$500K/month on paid ads who want creative that's tested and tracked, not guessed at. If you want pretty content with no accountability to numbers, I'm not your fit. 164 Upwork jobs | 100% Job Success | Top Rated Plus | 7+ years editing Message me with your product and current ad spend, and I'll tell you honestly whether I'm the right fit.