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Mustafa H.
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Mustafa H.

11x ROAS | Meta & TikTok Ads | Performance Ad Creative Strategist

$665K+ tracked revenue. 11x ROAS. 55.5% thumbstop on a single ad. I research the angle, write the brief, and cut the final video, accountable to numbers, not aesthetics. - WHAT I DO Meta and TikTok Ads: direct response video and static ads built to convert cold traffic Video Sales Letters: long-form persuasion for high-ticket offers UGC Ads: organic-looking content that sells, real footage and AI-generated AI Avatar Ads: virtual influencers with realistic hands, movement, and speech AI Testimonials: hyper-realistic customer proof without booking actors AI Podcast-Style Videos: multi-person conversation formats for explainers AI Cartoon and Stylized Ads: claymation, anime, diorama scenes, expert and doctor formats, branded characters, illustrated styles, any visual format that stops the scroll Ads in Your Language: I produce in whatever language your market speaks - HOW IT WORKS I start with competitor ads that have money behind them, not mood boards. Then I build 3 to 5 variants per angle on small budgets. Cut losers fast. Scale what converts. One spring sale campaign ran 12 variants. The top three drove 85% of revenue. - RESULTS 11x ROAS on a single Pollinator Week static $665K+ revenue tracked across three client accounts 55.5% thumbstop, account average was 27.1% 506 leads at $15.01 CPL, 40% below industry average 97.45% click quality on a spring sale creative $308K add-to-cart value on one UV hoodie static over 12 months - AI TOOLS I USE Higgsfield, Seedance 2.0, Veo 3.1, Runway Gen-4, Kling 2.0, HeyGen, GPT Image 2, Nano Banana, Fish Audio, ElevenLabs - WHO THIS IS FOR DTC brands spending $5K to $500K per month on paid ads who want creative that is researched, tested, and tracked. Not guessed at. If you need a straight editor who just cuts what you send, I can do that too. If you want pretty content with no accountability to numbers, I am not your fit. 167 Upwork jobs | 100% Job Success Score | Top Rated Plus Message me your product and your current numbers. I will tell you honestly whether I can move them.

🇵🇰Islamabad, Pakistan$100/hr100% JSS4.93 (87)Since Nov 2021

Earnings and projects

MRR
$6.9k

Last 6 months ÷ 6

World#2,963 / 412k
🇵🇰Country#268 / 52.9k
Revenue, last 30 days
$8.8k

Last 6 months: $41k

World#1,911 / 412k
🇵🇰Country#163 / 52.9k
Total earnings
$94k

Billed in all: $98k

World#41,830 / 412k
🇵🇰Country#3,250 / 52.9k
Per project
$552

$580 in the last 6 months

World#173,651 / 412k
🇵🇰Country#17,901 / 52.9k
Projects, last 6 months
71
94% fixed6% hourly
World#449 / 412k
🇵🇰Country#114 / 52.9k
Projects in all
171

Across 203 contracts

83% fixed17% hourly
World#12,851 / 412k
🇵🇰Country#1,811 / 52.9k

Earnings, last 30 days

$97.8k+$8.8k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$85k$90k$95k$100kOct 8Oct 23Nov 7

Skill rankings: Top 0.16% in Instagram Reels

Top 1% in 7 of 14 skills, ranked by MRR among everyone on Upwork with the skill.

  1. #7Direct Response Copywriting741 freelancers · 🇵🇰 #2Top 0.94%
  2. #8Instagram Reels4,911 freelancers · 🇵🇰 #2Top 0.16%
  3. #11Video Ad2,818 freelancers · 🇵🇰 #3Top 0.39%
  4. #11Performance Marketing1,000 freelancers · 🇵🇰 #1Top 1%
  5. #12Video Sales Letter924 freelancers · 🇵🇰 #3Top 1%
  6. #18TikTok Ad2,322 freelancers · 🇵🇰 #3Top 0.78%
  7. #20Creative Strategy1,968 freelancers · 🇵🇰 #2Top 1%
  8. #39Adobe Premiere Pro14,666 freelancers · 🇵🇰 #4Top 0.27%