John C.
Digital Marketing Specialist | Squarespace, Shopify, SEO, Meta Ads
🎯 8+ years of brand, content, and campaign work for small teams 🌐 Websites designed, built, and launched, with SEO that holds up ✉️ Email and paid social in Mailchimp, HubSpot, and Meta Ads Manager 🎨 Adobe Creative Suite and Figma, 10+ years across print and digital 📊 GA4, Search Console, and Semrush behind every recommendation I work as the marketing department for companies too small to staff one. In practice that means owning the brand look, the website, the collateral, and the campaigns that run on top of all three, then reporting honestly on what moved and what didn't. WHAT I DELIVER - Brand and content: identity systems, marketing collateral, sales and case study material, website and landing page copy, print pieces from packaging to event graphics. - Web and SEO: full site builds and launches on Squarespace, WordPress, and Shopify, plus hand-coded HTML and CSS when a template gets in the way. On-page SEO, Search Console setup, and Semrush research included. - Email and paid social: campaign builds in Mailchimp and HubSpot, and Meta Ads Manager work across roughly five years and $20K in managed spend. - Design: Adobe Illustrator, InDesign, Photoshop, Premiere, After Effects, Figma, and Canva, covering everything from a one-off flyer to a full visual system. RECENT PROJECTS - Led the marketing launch for a speech therapy practice end to end: brand identity, website, SEO, and patient-facing collateral, all built from nothing. - Managed the rebrand of a clinical analytics startup as it moved from early stage to fully funded, reporting to the CEO and directing the outside firm that executed the identity. - Designed vinyl album packaging for a record label client and led the Shopify store launch, including presale, shipping setup, and multiple sales channels. - Planned marketing for eight industry conferences, covering event-specific materials, social planning, venue coordination, and support for attending staff. HOW I WORK I'd rather ask three good questions upfront than guess at what you meant and bill you for the revision. Expect fast replies, clear scoping before anything starts, and files delivered the way your team actually needs to use them. You'll also see audio and music production in my job history below. That's the business I built and still run, and it's where the 100% Job Success score and Top Rated badge came from. Marketing and design have run alongside it the whole time, for my own clients and for the companies listed in my work history. Send me a message with what you're trying to launch and I'll tell you honestly whether I'm the right fit.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $2.6k
Billed in all: $10,590$11k
$202 in the last 6 months
Across 14 contracts
Across 34 contracts
Earnings, last 30 days
Skill rankings: Top 15% in Copywriting
Ranked by MRR among everyone on Upwork with the skill.
- #667Content Marketing3,405 freelancers · 🇺🇸 #156Top 20%🇺🇸#156 of 803
- #993Brand Identity4,932 freelancers · 🇺🇸 #245Top 20%🇺🇸#245 of 1,017
- #1,509Adobe InDesign8,231 freelancers · 🇺🇸 #391Top 18%🇺🇸#391 of 2,015
- #1,510Google Analytics6,285 freelancers · 🇺🇸 #253Top 24%🇺🇸#253 of 1,083
- #1,537Facebook Advertising6,298 freelancers · 🇺🇸 #216Top 24%🇺🇸#216 of 814
- #3,006Digital Marketing13,812 freelancers · 🇺🇸 #547Top 22%🇺🇸#547 of 2,362
- #3,044Email Marketing13,760 freelancers · 🇺🇸 #546Top 22%🇺🇸#546 of 2,357
- #3,188Copywriting21,052 freelancers · 🇺🇸 #843Top 15%🇺🇸#843 of 5,608