Dayne W.

In just five years, I went from an aimless college intern to working with some of the biggest names in the U.S. Currently, I lead the copy team for Royal Caribbean (so if I'm slow to respond to your first message, that's probably why) but have also worked with Cheesecake Factory, North Italia, Flower Child and more names you'd probably know. I also run my own one stop shop creative studio based out of Austin, Texas: Factory Settings, where I help with everything from branding design to marketing execution with some of the top up-and-coming names in the business. Let's get back to me though. I'm Dayne Watkins, a copywriter, awarded screenwriter, and branding and marketing strategist with a knack for messaging frameworks, naming, and positioning that sticks. Whether you're launching a startup, overhauling a website, needing a solid marketing strategy, or building a brand from scratch, I can help you: - Clarify your brand's voice - Craft AI-proof copy that feels human (because it is) - Build brand messaging frameworks that scale - Write web copy, taglines, and slogans that actually convert Some of my specialties Include: - Brand strategy & messaging - Website & landing page copy - Naming, taglines & slogans - Positioning & tone of voice development - Scriptwriting & storytelling - Social & content copywriting - Visual brand guidance & creative direction Need something not on the list? Just ask. I have a lot of solid and friendly people at the agency, ready to help you. Who I work with: - People tired of spitting out AI slop. - People who value quality copywriting. - People ready to clarify their voice/messaging. - People committed to working together long term. - People who trust me to get the job done. - People who are respectful and kind. Who I DON'T want to work with: - People who are window shopping. - People who aren't committed to what they're doing. - People who have a foot out the door the entire work process. - People who penny pinch from the get go. I do Upwork for fun. Trust me, I have enough clients. Upwork is my space to play and work on projects that challenge me with people I love working with. I want to build community here. Clients who get me and I get them. If that's you, reach out!