Jorge M.

👋 Need a marketer who blends creative storytelling with product-minded, measurable growth? I help consumer apps, podcasts, and niche marketplaces turn attention into traction through organic social, influencer collaborations and PPC that compound over time—not just spike for a week. With 3+ years on Upwork, $20k+ earned, 1,150+ hours, and long-term engagements in sports media and consumer apps, I build content systems that scale and drive outcomes you can track. 📈 Highlights 🎧 Sports podcast channel: 100k+ organic views/stream per month via content system & distribution 📱 Consumer apps (Crawler, XShack): growth playbooks spanning content, and creator collabs 💼 Upwork track record: $20k+ across 1,150 hours 🏆 Why work with me ✔️ Product-minded marketer: I design content as a system—cadence, formats, hooks, and feedback loops ✔️ Full-funnel approach: Organic + Influencer + SEO + PPC working together (not in silos) ✔️ Operating docs: Calendars, briefs, shot lists, creator guidelines, and reporting you can reuse ✔️ Experimentation: Rapid A/B testing on hooks, thumbnails, and landing pages for compounding lifts ✔️ Clear reporting: Goals → leading indicators → weekly insights → next experiments 🚀 Services (what you can hire me for) 📌 Organic Social Media (Strategy + Creation) Content strategy (pillars, formats, hooks, CTAs) aligned to growth goals YouTube/TikTok/IG editorial calendar, scripting, and shorts workflow Asset production (edits, thumbnails, captions) and distribution playbook KPI design + dashboards: views, retention, CTR, watch time, saves, shares 📌 Influencer Marketing Creator sourcing & vetting, outreach scripts, and offer structure Briefs, usage rights, and content delivery workflow Whitelisting + paid amplification for top-performing creator assets Measurement: CAC by creator, ROAS, incremental lift 📌 PPC Google Ads, Meta Ads & YouTube Ads for acquisition and retargeting Creative testing (hooks, angles, thumbnails) based on organic learnings Budget allocation, negative keywords, and landing page A/B tests Weekly optimization and simple, decision-ready reports 💡 Sample outcomes ✅ Built a repeatable content engine for a sports podcast, reaching 100k+ views/month on YouTube ✅ Launched creator collabs for consumer apps (nightlife & cannabis), turning UGC into always-on assets ✅ Set up SEO + shorts synergy to rank, capture intent, and feed social discovery I’m a strong fit for ✨ Consumer apps & marketplaces 🎧 Podcasts and media brands 🌍 Niche verticals (hospitality/nightlife, cannabis, local experiences) 🛠 How I work Discovery & goals → define the growth thesis and success metrics Strategy & system → pillars, formats, calendar, creators, channels Production & distribution → fast cycles, strong hooks, consistent cadence Measure & iterate → weekly experiments, double down on winners Ready to grow? Send me your primary goal (e.g., “increase app signups,” “grow YouTube by 2x,” “drop CAC”) and I’ll reply with a week test plan outlining deliverables, KPIs, and the fastest path to signal.