Tina B.

I help Shopify and SMB brands grow faster with strategic email marketing powered by Klaviyo, AI, and smart automation. As a Top Rated Upwork freelancer with a 100% Job Success Score, a Klaviyo Partner, and 8+ years of Klaviyo experience, I bring the rare combination of strategy, execution, and operational insight. I build high performing email systems that increase revenue, improve retention, and make marketing more efficient, giving growing businesses the structure and momentum they need to scale My work is built for small and growing businesses that need more than generic marketing support. I specialize in creating email ecosystems that are clear, effective, and built to scale. That includes campaign strategy, automated flows, segmentation, account cleanup, offer alignment, conversion focused creative direction, and AI powered systems that improve efficiency without losing the human side of the brand. I understand what it takes to work inside lean, fast moving companies where budgets matter, timelines move quickly, and every marketing decision needs to count. My background in digital marketing, e commerce, Shopify, and operations allows me to see the full picture, not just the email platform. I know how email connects to customer journey, brand positioning, promotions, retention, and day to day business realities. Clients hire me because I can think strategically and execute efficiently. I am known for being highly adaptable, organized, and solutions focused, with strong communication and project management skills. Whether I am stepping into an account that needs cleanup and structure or building a more advanced lifecycle strategy, I bring clarity, momentum, and a results driven mindset. My areas of expertise include: • Klaviyo strategy and optimization • Shopify email marketing • AI powered and agentic email marketing systems • Campaign planning and promotional calendars • Automated flow strategy and implementation • Customer segmentation and lifecycle marketing • Account audits, cleanup, and restructuring • Retention marketing for SMB and e commerce brands • Conversion focused email creative and messaging • Marketing operations and process improvement I am especially strong in environments where businesses need someone who can bridge strategy and execution. I can build the plan, improve the systems, write the copy direction, organize the account, and help create a smarter marketing engine over time. If you are looking for a partner who understands Klaviyo deeply, knows how to grow Shopify and SMB brands, and can bring both AI forward thinking and practical execution to your business, I would love to help.