Aaron D.

I’m a consulting anthropologist specializing in B2B research and strategy. I help organizations understand what customers, clients, and stakeholders think, do, need, mistrust, value, and struggle to act on, and then translate that insight into clearer decisions, stronger positioning, and more useful reports. I’m especially useful for customer interviews, churn research, stakeholder research, survey design, brand strategy, market positioning, and turning research into clear strategic direction. What I do: - Customer and stakeholder interviews - Market and competitive analysis - Positioning and messaging frameworks - Brand and narrative strategy - Synthesis of qualitative and quantitative data into clear direction How I work: Most projects start with ambiguity. My role is to define the problem clearly, identify the 3 questions that matter most, and build a point of view that clients can use to make decisions. I focus on clarity over cleverness, creating frameworks that are simple, defensible, and usable. If you’re trying to understand your customers more clearly, I’d be glad to help. Background: PhD, University of North Carolina Author of a published book on organizational dynamics and employee experience Experience across B2B, SaaS, and professional services Led research and strategy for brand audits, positioning work, and thought leadership