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Ololade O.
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Ololade O.

Lifecycle Marketing & Martech Consultant | Klaviyo | Braze | HubSpot

I help eCommerce and SaaS brands turn customer data into lifecycle programs that grow repeat revenue: onboarding, abandoned cart, post-purchase, loyalty, win-back, and the automation behind them. PROJECTS I TAKE ON • Lifecycle strategy and flow builds: welcome, abandoned cart, browse abandonment, post-purchase, replenishment, VIP and win-back • Email development: responsive, cross-client HTML/CSS email templates (including Outlook and dark mode), built with dynamic content in Liquid, AMPscript, and Handlebars, and tested across inboxes • CRM and martech audits: finding gaps in segmentation, data flows, and platform setup • Platform migrations: Mailchimp to Klaviyo, Brevo, HubSpot and others, with list and data hygiene • Deliverability fixes: spam placement, domain authentication, and re-engagement • Integrations and automation: Shopify, Zapier, webhooks, APIs, and custom HTML/Liquid • Reporting that ties lifecycle activity to revenue and retention (GA4, UTM tracking, dashboards) HOW I WORK 1. Audit: I review your CRM, data flows, segmentation, and flows to find where revenue is leaking. 2. Build: I design and implement journeys, campaigns, and integrations, with custom code when the platform needs it. 3. Optimize: I test, measure against revenue and retention, and iterate. PLATFORMS: Klaviyo, Braze, Customer io, Iterable, HubSpot, Salesforce Marketing Cloud, ActiveCampaign, Brevo, Omnisend, Mailchimp COMMERCE AND DATA: Shopify / Shopify Plus, WooCommerce, BigCommerce, Zapier, SQL, JSON BEST FIT IF YOU: run a Shopify or SaaS business, want strategy and hands-on execution from one person, or need a messy martech stack or migration sorted out. Send me a short note about your current setup and your biggest retention or deliverability problem, and I'll tell you where I'd start. Client reviews: "Timely responses and professional to work with!" and "Will certainly keep Ololade in mind for future needs."

🇳🇬Ilesa, Nigeria$35/hr100% JSS5.00 (3)Since Nov 2021

Earnings and projects

MRR
$2.5k

Last 6 months ÷ 6

World#16,497 / 412k
🇳🇬Country#189 / 13.8k
Revenue, last 30 days
$0

Last 6 months: $15k

Total earnings
$16k

Billed in all: $16k

World#159,590 / 412k
🇳🇬Country#2,733 / 13.8k
Per project
$3.9k

$15k in the last 6 months

World#43,801 / 412k
🇳🇬Country#585 / 13.8k
Projects, last 6 months
1
0% fixed100% hourly
World#128,092 / 412k
🇳🇬Country#6,596 / 13.8k
Projects in all
4

Across 5 contracts

0% fixed100% hourly
World#283,741 / 412k
🇳🇬Country#10,709 / 13.8k

Earnings, last 30 days

$16.5kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$16.2k$16.4k$16.6k$16.8kOct 8Oct 23Nov 7

Skill rankings: Top 4% in Lead Nurturing

Ranked by MRR among everyone on Upwork with the skill.

  1. #11Braze64 freelancers · 🇳🇬 #2Top 17%
  2. #33Email Template Development488 freelancers · 🇳🇬 #1Top 7%
  3. #36Lead Nurturing1,019 freelancers · 🇳🇬 #2Top 4%
  4. #132Customer Retention2,511 freelancers · 🇳🇬 #7Top 5%
  5. #135Email Deliverability1,880 freelancers · 🇳🇬 #5Top 7%
  6. #172Klaviyo2,875 freelancers · 🇳🇬 #7Top 6%
  7. #187Email Automation4,268 freelancers · 🇳🇬 #12Top 4%
  8. #417Google Analytics6,285 freelancers · 🇳🇬 #4Top 7%