Carol Antonio F.

Data Analyst & Web Measurement Specialist | Digital Marketing & Front-End Expertise Throughout my professional career, I have specialized in digital marketing, data analytics, and web measurement, building a strong foundation in tracking, interpreting, and transforming data into actionable insights that drive strategic growth. I design and implement scalable measurement strategies aligned with business objectives, leveraging advanced analytics tools, automation techniques, and effective data visualization to optimize performance across platforms. Key Skills & Technologies Web Analytics & Tracking Expert in Google Analytics 4 (GA4), Google Tag Manager (GTM), and custom JavaScript DataLayer implementations for accurate event tracking and enhanced data quality. Conversion & Pixel Tracking Implementation and debugging of Meta Pixel, Google Ads conversions, and third-party tracking pixels. Funnel Optimization Customer journey mapping and funnel analysis to identify drop-offs and conversion opportunities. Data Visualization Creation of dynamic dashboards and reports using Looker Studio and Power BI to support data-driven decisions. Automation & Data Engineering Experienced with BigQuery, SQL, and Google Apps Script for automated workflows and advanced data processing. Web & CMS Platforms Proficient in WordPress (Elementor/Divi), Shopify, and implementation of e-commerce tracking solutions. Front-End Development Solid background in web development with HTML, CSS, SASS, Tailwind CSS, JavaScript, TypeScript, React, and Next.js. Languages Fluent in Spanish, English, and Portuguese, enabling effective collaboration with global teams and clients.