Mario Daniel B.

SEO content strategist and copywriter who's spent the last four years turning keywords into content that actually ranks across legal, beauty, retail, finance, and education. I've spent the last four years writing SEO content and running backlink campaigns, and I still like nothing more than watching a client's rankings climb off the back of something I wrote. I run my own outfit, MCB Media, and I write to tight briefs: exact keywords, strict word counts, anchor text placed exactly where it needs to go. That's meant producing both on-site content and bylined backlink and digital PR pieces that have helped brands like GHD, Vuly Play, Smiths Lawyers, Travellers Autobarn, and Keypath's university partners get more visible online, across everything from beauty and retail to law, travel and education. Day to day, I work with SEMrush and Surfer SEO, and I've backed that up with HubSpot's SEO Fundamentals and Advanced SEO certifications. Need content that ranks instead of just reads well? Get in touch and let's talk about what your site needs.