Zulfiqar E.

GTM Engineering | Clay Automation | Demand Gen | Sales

I build and run GTM systems that take founders from raw data to booked meetings. With 4+ years in SaaS, Green Tech, and DEI consulting, I focus on outbound automation, data enrichment, and CRM workflows. I use tools like Clay, HubSpot, and Smartlead to connect research, targeting, and outreach into one predictable pipeline. What I actually do: • Lead Sourcing & Enrichment: Build verified lists using Apify, PhantomBuster, Google Maps scrapers, and Apollo data, then enrich and validate in Clay. • Outbound Execution: Set up multi-channel sequences via Instantly, Smartlead, HubSpot, and Dripify, optimized for deliverability and personalization. • Campaign Optimization: Track open/reply rates and deliverability health; iterate copy and timing based on performance. • CRM & Workflow Automation: Sync enriched data into HubSpot or Notion, manage properties, and automate follow-ups with Zapier or Make. Typical results: • 10–25% reply rates depending on niche and offer quality • 15+ qualified demos/month with a 20%+ contact-to-meeting rate • $72K ARR generated for a SaaS GTM launch (ProjSite) • Delivered 100+ M&A targets and 150+ exec profiles for a green hydrogen acquisition project Tools I live in: Clay · HubSpot · Smartlead · Instantly · Lemlist · Apollo · Dripify · PhantomBuster · Google Maps Scraper · Zapier · Make If you’re looking for someone who can engineer your outbound process, not just run campaigns I can help.