Muhammad Z.

Lead Generation & Paid Ads Expert | Google, Meta, TikTok & GHL

I help service-based and appointment-driven businesses generate qualified leads, booked appointments, and measurable growth through Google, Meta, and TikTok Ads. My focus is not just on getting traffic or leads, but on building a system where advertising, tracking, landing pages, conversion, and follow-up work together. Most businesses don't have a traffic problem. They have a problem with targeting, tracking, conversion, or follow-up. They may be getting clicks and enquiries, but without accurate tracking and a proper conversion process, it's difficult to know where the money is being lost. I help identify those gaps and build a more efficient customer acquisition system. ## Recent Results I have worked on campaigns where I reduced the Cost Per Lead for a dental clinic by 92%, from $100 to $8 per lead. For a service-based business, I reduced CPL by 75%, from $60 to $15 per lead. I have also improved landing page conversion rates by 5 percentage points and increased lead quality by 50% through better targeting and tracking. Case studies, campaign screenshots, and supporting data are available upon request. ## Google Ads I manage Google Ads campaigns across Search, Display, YouTube, and Performance Max. My approach focuses on reaching people with genuine buying intent, improving conversion rates, controlling wasted spend, and tracking the actions that matter, including calls, forms, and appointments. ## Meta Ads I manage Facebook and Instagram campaigns for lead generation, conversions, retargeting, and customer acquisition. I test audiences, creatives, offers, and campaign structures to find what produces qualified leads rather than simply chasing cheap leads or high click-through rates. ## TikTok Ads I also manage TikTok Ads for businesses looking to generate leads or drive conversions. This includes campaign setup, audience testing, creative testing, optimization, and scaling based on performance data. ## Conversion Tracking Accurate tracking is a major part of my work because poor data leads to poor decisions. I set up and troubleshoot Google Analytics 4, Google Tag Manager, Meta Pixel, Meta Conversion API, event tracking, conversion tracking, call tracking, form tracking, and UTM parameters. I also validate tracking to make sure the data being reported matches what is actually happening. ## Conversion Rate Optimization Getting people to your website is only the first step. I also look at what happens after the click. This includes reviewing landing pages, offers, messaging, funnels, lead forms, and the overall customer journey to identify why visitors may not be converting into enquiries or customers. ## GoHighLevel Automation For businesses that need better lead management and follow-up, I can build GoHighLevel systems that organize leads and automate communication. This can include CRM pipelines, SMS and email follow-up, lead nurturing, appointment booking, missed-lead follow-up, and conversion tracking. ## My Approach I don't believe in increasing an advertising budget before understanding what is already working and where money is being lost. I start by reviewing the current campaigns, targeting, tracking, landing pages, conversion process, and follow-up system. Once I understand the problems, I create a practical strategy based on the business goals, target audience, offer, and budget. I then implement the required changes and continuously optimize the campaigns using actual conversion data. ## Industries I Work With I have experience working with healthcare and dental clinics, local service businesses, real estate businesses, coaches and consultants, e-commerce brands, automotive businesses, and restaurants and hospitality businesses. ## Let's Work Together If you are looking for someone who understands both paid advertising and what happens after the click, I can help. My goal is to generate better quality leads, reduce wasted ad spend, improve conversion rates, and give you accurate data to make better marketing decisions. If you have an existing campaign or website, send it over. I can review your current setup and identify the areas that deserve the most attention.