Muhammad Z.
Performance Marketer & Creative Strategist | Google, Meta, TikTok& GHL
Are your ads generating clicks, but not enough qualified leads, booked appointments, or profitable sales? Most ad accounts don’t have a traffic problem, they have a research, creative, conversion, or follow-up problem. You might be getting clicks, but if you don't know your ideal customer's pain points, your ad creative doesn't resonate, your tracking is broken, or your leads aren't followed up instantly, you are burning ad spend. I don't just click buttons in Meta or Google Ads Manager. I am a Performance Marketer & Creative Strategist who builds complete customer acquisition systems, starting from deep market research to high converting ad concepts, precise media buying, bulletproof tracking, and automated GHL follow-ups. 🏆 PROVEN RESULTS & CASE HIGHLIGHTS ✅ Dental Clinic (Lead Gen): Slashed Cost Per Lead (CPL) by 92% (from $100 down to $8/lead). ✅ Service Business: Reduced CPL by 75% (from $60 down to $15/lead). ✅ CRO & Quality: Increased landing page conversion rates by +5% and improved qualified lead volume by 50% via CAPI & intent targeting. (Anonymized ad account screenshots, dashboards, and case studies available upon request. 🎯 MY END-TO-END STRATEGIC APPROACH ✅ 1. Market Research, Competitor Analysis & Buyer Persona Analyzing competitor funnels, ad libraries, and strategies to find market gaps. Defining your Ideal Customer Profile (ICP), core pain points, and buying triggers. Crafting compelling hooks and messaging based on real market data, not guesswork. ✅ 2. Creative Strategy & Ad Angles (The Game Changer) Scroll-stopping hook ideation and direct-response ad creative strategy (UGC, static graphics, short-form video scripts). Hook Rate & Hold Rate optimization to scale winning creatives without ad fatigue. ✅ 3. Core Paid Media Buying (Google, Meta & TikTok Ads) Meta Ads (FB & IG): High-converting lead funnels, Advantage+ campaigns, retargeting, & creative testing. Google Ads: Intent-driven Search, High-ROAS Performance Max, Display, YouTube, & Call-Only Campaigns. TikTok Ads: Audience testing, spark ads, direct-response scaling, and creative optimization. Multi-Channel Scaling: Expandable to Snapchat, Reddit, LinkedIn, & X (Twitter) Ads when scaling omni-channel. Wasted Spend Elimination: Strict negative keyword filtering, audience exclusions, and budget allocation. ✅ 4. Conversion Tracking & Analytics (Data Integrity) Server-side tracking via Meta Conversion API (CAPI), Google Analytics 4 (GA4), & Google Tag Manager (GTM). Full validation for form tracking, call tracking (CallRail/GHL), and UTM parameters so every dollar is accounted for. ✅ 5. GoHighLevel (GHL) & Funnel Automation Speed-to-Lead Automation: Instant SMS & Email follow-up sequences for new leads. CRM pipeline setup, lead qualification, missed-call text-back, and automated appointment booking. 💼 INDUSTRIES I SPECIALIZE IN ✅ Healthcare & Dental Practices ✅ Local Services & Contractors ✅ Real Estate & Automotive ✅ Coaches, Consultants & B2B ✅ E-commerce Brands (Shopify / WooCommerce) ✅ Hospitality & Local Businesses 🛡️ MY COMMITMENT & ETHICS ✅ No Guesswork: Every decision is backed by research and real conversion data. ✅ Transparent Communication: Focused on revenue, qualified leads, and profit, not vanity metrics (clicks/impressions). ✅ System-First Mindset: Research ➔ Creative ➔ Tracking ➔ Scaling. 📩 FREE CAMPAIGN AUDIT / SECOND OPINION Already running ads but getting poor-quality leads or high CPL? Send me a message with your website link or current monthly ad spend. I will review your setup, evaluate your target audience positioning, and share 3 actionable steps to improve performance, even if we don't end up working together. 👉 Click "Invite to Job" or "Message" and let's turn your ad spend into predictable revenue.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $54
Billed in all: $2,663$2.7k
$18 in the last 6 months
Across 31 contracts
Earnings, last 30 days
Skill rankings: Top 44% in Marketing Strategy
Ranked by MRR among everyone on Upwork with the skill.
- #654Facebook Pixel Setup & Optimization1,163 freelancers · 🇵🇰 #165Top 56%🇵🇰#165 of 290
- #692Paid Media1,517 freelancers · 🇵🇰 #78Top 46%🇵🇰#78 of 140
- #729Media Buying1,414 freelancers · 🇵🇰 #149Top 52%🇵🇰#149 of 240
- #1,135Ecommerce Marketing1,960 freelancers · 🇵🇰 #290Top 58%🇵🇰#290 of 465
- #1,191Influencer Marketing2,463 freelancers · 🇵🇰 #324Top 48%🇵🇰#324 of 578
- #1,298TikTok Ad2,322 freelancers · 🇵🇰 #504Top 56%🇵🇰#504 of 834
- #1,302Google Analytics 42,201 freelancers · 🇵🇰 #206Top 59%🇵🇰#206 of 366
- #1,431TikTok Marketing2,601 freelancers · 🇵🇰 #381Top 55%🇵🇰#381 of 687