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Umair  A.
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Umair A.

Meta (Facebook & Instagram) Ads & Google Ads Expert

Running a local business or eCommerce brand? Need a Meta (Facebook & Instagram) Ads and Google Ads Expert who can generate high-quality leads for your local business, increase sales for your ecom brand, improve ROAS/ROI, and scale your business profitably? I can help! Over the past 3+ years, I have been helping eCommerce brands scale purchases while maintaining strong ROAS and supporting local businesses in generating high-quality leads that actually respond, book, and convert into paying customers. I specialize in Meta and Google Ads strategy, campaign setup and optimization, lead tracking, and GoHighLevel (GHL) automation, audience targeting, creative testing, scaling strategy, and performance tracking (Pixel, CAPI, GTM, GA4). My focus is on building structured campaigns that improve both lead quality and sales performance. For local businesses, getting the lead is only half the job. What happens after the lead comes in matters just as much. That’s why I can also help with GHL funnels, CRM pipelines, lead tracking, and automated follow-ups so you can see where your leads are coming from and make sure they’re actually being followed up with. For ecommerce, getting the clicks is only the beginning. What happens after someone lands on your ecom store matters just as much. I look at the full customer journey, store experience, conversion rates, add-to-carts, checkout behavior, AOV, repeat purchases, and LTV. Because the goal isn't simply to get someone to buy once, it’s to increase the value of each customer and give them a reason to come back. I have managed $2M+ in ad spend across Meta and Google Ads, driven $1M+ in eCommerce revenue with consistent 3x–7x ROAS, and generated 400K+ qualified leads for local businesses across Home Services, Health & Beauty, Real Estate, Automotive, Fitness, Education, and more. Who I Help: ✅ E-Commerce Growth (Scaling Shopify, WooCommerce & Dropshipping Brands) ✅ High-Ticket Lead Generation (Coaches, Consultants, Real Estate & more) ✅ Online Courses & Subscriptions (Digital Products, Memberships, Webinars) ✅ Local Business Lead Generation (Chiropractors, Dentists, Medspas, Salons, Gyms, HVAC, Roofing, Solar, Plumbing, Landscaping, remodeling & more) What I Help Improve: ➡️Lower acquisition costs (CPL / CPP) while increasing overall profitability ➡️Improve lead quality so more prospects turn into paying customers ➡️Improve conversion rates from clicks into actual customers ➡️Strengthen overall funnel performance from ad to purchase/lead ➡️Accurate tracking and data clarity for better decision-making ➡️Scalable campaign structures designed for long-term growth ➡️Turn ad engagement into sales, leads, and revenue ➡️Stable, predictable performance with consistent ROAS How I Work: 1️⃣Deep understanding of your business, offer & audience first 2️⃣Strategy built on customer psychology & buying intent 3️⃣Heavy focus on creatives (this is where most performance comes from) 4️⃣I use data insights to generate and test multiple angles, hooks, and formats quickly 5️⃣Clean campaign structure, no overcomplication 6️⃣Fast decision-making based on real performance data 7️⃣Optimization focused on sales, qualified leads & ROI 8️⃣Advanced tracking: Pixel, CAPI, GTM & GA4 Have questions or want to discuss your project? Send me an invite or message with your business details, website link, and goals, or, if you're already running ads, tell me what's happening. I'll review everything, share my honest recommendations, and explain how I can help.😊

🇵🇰Gujranwala, Pakistan$20/hr100% JSS5.00 (26)Since Dec 2021

Earnings and projects

MRR
$1.7k

Last 6 months ÷ 6

World#28,109 / 412k
🇵🇰Country#3,240 / 52.9k
Revenue, last 30 days
$2k

Last 6 months: $10k

World#21,672 / 412k
🇵🇰Country#2,444 / 52.9k
Total earnings
$39k

Billed in all: $41k

World#92,304 / 412k
🇵🇰Country#8,227 / 52.9k
Per project
$973

$2k in the last 6 months

World#126,062 / 412k
🇵🇰Country#11,519 / 52.9k
Projects, last 6 months
5
20% fixed80% hourly
World#41,746 / 412k
🇵🇰Country#8,942 / 52.9k
Projects in all
40

Across 43 contracts

63% fixed37% hourly
World#75,668 / 412k
🇵🇰Country#12,147 / 52.9k

Earnings, last 30 days

$41.1k+$2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$39k$40k$41k$42kOct 8Oct 23Nov 7

Skill rankings: Top 6% in Social Media Marketing

Ranked by MRR among everyone on Upwork with the skill.

  1. #88Retargeting712 freelancers · 🇵🇰 #13Top 12%
  2. #122Facebook Pixel Setup & Optimization1,163 freelancers · 🇵🇰 #29Top 10%
  3. #142Facebook Marketing1,913 freelancers · 🇵🇰 #36Top 7%
  4. #149Social Media Ad Campaign1,959 freelancers · 🇵🇰 #23Top 8%
  5. #156Media Buying1,414 freelancers · 🇵🇰 #23Top 11%
  6. #163Instagram Ad Campaign1,727 freelancers · 🇵🇰 #31Top 9%
  7. #203Google Ad Manager1,806 freelancers · 🇵🇰 #24Top 11%
  8. #254Instagram Marketing3,741 freelancers · 🇵🇰 #55Top 7%