Omar M.

I’m a Digital Analytics & Marketing Automation Specialist with deep expertise in mobile and web tracking, SDK integrations, server-side tracking, offline data pipelines, dashboards, and workflow automation for ad platforms. I help businesses capture accurate user data, connect it across analytics and advertising systems, automate repetitive marketing operations, and turn data into actionable insights that improve campaign performance, ROAS, and retention. I’m highly proficient in tools like Google Analytics 4 (GA4), Firebase, Adjust, AppsFlyer, Branch, Google Tag Manager (Web & Server-Side), Meta Pixel, TikTok Pixel, Snapchat Pixel, BigQuery, Looker Studio, Supabase, Postman, and n8n. My Core Expertise Mobile & Web Tracking -Implementing and auditing tracking setups across websites and mobile apps. -Setting up GA4, Firebase, GTM, Meta Pixel, TikTok Pixel, Snapchat Pixel, and server-side tracking. -Auditing SDK integrations such as Firebase, Adjust, AppsFlyer, Branch, Meta, TikTok, and Snapchat. -Ensuring accurate installs, re-engagement, in-app events, conversions, and user behavior tracking. Marketing Automation Workflows -Building automation workflows using n8n, APIs, Supabase, Google Sheets, and ad platform APIs. -Creating campaign operation workflows for campaign intake, validation, approval, asset handling, execution, logging, and status tracking. -Helping teams reduce manual work by automating repetitive marketing and campaign setup processes. -Designing multi-platform campaign workflows for platforms such as Meta, TikTok, Snapchat, Google Ads, and Twitter/X. Offline Data & Ads Platforms -Building offline data pipelines to send CRM and conversion data to ad platforms such as Meta, TikTok, Snapchat, Google Ads, LinkedIn, Criteo, and more. -Supporting use cases such as offline conversions, audience enrichment, lead quality feedback, and campaign optimization. -Feeding ad platforms with clean and enriched datasets to improve optimization signals and automated bidding. Attribution & Data Quality -Designing and maintaining attribution flows across MMPs, analytics platforms, and ad platforms. -Debugging and validating event flows, deduplicating conversions, and reconciling data across systems. -Improving data reliability so marketing teams can make better budget and optimization decisions. Dashboards & Reporting -Building dashboards and automated reports using Looker Studio, Google Sheets, BigQuery, and reporting pipelines. -Creating dashboards to monitor campaign performance, funnel behavior, leads, conversions, cost efficiency, tracking health, and workflow status. -Turning technical tracking data into clear business insights for marketing and growth teams. Technical Skills -Analytics & Tracking: GA4, GTM, Firebase, Meta Pixel, TikTok Pixel, Snapchat Pixel, server-side tracking, event taxonomy, tracking plans. -Attribution & MMPs: Adjust, AppsFlyer, Branch, Singular, SKAdNetwork, mobile attribution. -Marketing Automation: n8n, APIs, Supabase, Google Sheets, Postman, campaign workflow automation. -Ads Platforms: Meta Ads, TikTok Ads, Snapchat Ads, Google Ads, LinkedIn Ads, Twitter/X Ads, Microsoft Ads, Criteo. -Data & Reporting: BigQuery, SQL, Python, Pandas, NumPy, Excel, Looker Studio, Power BI. -QA & Debugging: Postman, GTM Preview, GA4 DebugView, Firebase DebugView, browser dev tools, network inspection tools. Why Work With Me? -I combine tracking, attribution, automation, and reporting in one skill set. -I can work with both marketers and developers to translate business goals into reliable technical solutions. -I help businesses move from messy or manual marketing operations to structured, automated, and measurable systems. -I focus on clean data, accurate measurement, and practical dashboards that support real growth decisions. -I’m committed to clear communication, proper documentation, and long-term client success.