Humaira A.
Social Media Strategist | Meta & Google Ads | Viral Content
I build performance marketing systems through social media/META ads and content engines that work together — paid ads that convert, and organic reels that build audiences. Most brands have one or the other. I build both. Recent results you can hold me to: AUCAR Auto (USA) — Scaled ROAS from 4.4x → 9.1x in 4 months on high-ticket automotive tech ($1K–$1.5K AOV). 600–700 inbound enquiries/month via Meta Ads. Luxury Real Estate — ₹20Cr revenue from ₹25K ad spend. 111 leads, 6 closed deals, CPA of ₹162. EdTech — ₹72L+ revenue from ₹3.5L ad spend. 20.1x ROAS on Google Ads. US Cosmetic Clinic — 1,400 leads at $0.85 CPL with $1,200 total spend. Automotive (UAE & Canada) — 7.7x ROAS, expanded campaigns across two international markets. App Growth — 5,000–10,000 monthly installs at $2 avg CPC for SpotFinder (USA). Viral Reels — 1.3M+ views on organic short-form content. Scaled a YouTube channel 3K → 10K subscribers (+233%) and 3x watch hours in under 6 months. Industries I've worked in: Luxury real estate · EdTech · Healthcare & cosmetic services (USA) · Automotive · E-commerce (US & UK) · Mobile apps · IV therapy (Australia) · OTA platforms (UAE) Markets I operate in: USA · UAE · Australia · UK · India — I understand how audiences behave differently across each market and adjust targeting, messaging, and creative accordingly. What I bring that most performance marketers don't: I'm an engineer by training and a storyteller by background, that means I analyse data like a scientist and write hooks and scripts like a writer. When I run your ads, I also know how to make the creative that feeds them — reels, scripts, and short-form content that has hit 1.3M+ views organically. Services I offer: Meta Ads (Facebook & Instagram) — strategy, setup, creative direction, scaling Google Ads — Search, Performance Max, YouTube ads Full-funnel audit and rebuild (ad → landing page → CRM) CAC:LTV analysis and international budget allocation Viral Reels & short-form content strategy (scripting, hooks, production guidance) YouTube channel growth strategy Attribution setup (GA4, pixel, conversion tracking) Who I work best with: US, UAE, and Australian founders and CMOs running high-ticket products or services ($500+ AOV or $1K+ service value) who are tired of agencies that report vanity metrics instead of revenue. If your current cost per lead or ROAS isn't where it should be, that's exactly the problem I fix. Ready to see what your ad budget can actually do? Send me a message with your current platform, monthly spend, and biggest bottleneck. I'll tell you in the first reply whether I can improve your numbers — and by how much.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $97
Billed in all: $18,811$19k
$97 in the last 6 months
Across 13 contracts
Earnings, last 30 days
Skill rankings: Top 32% in Website Content
Ranked by MRR among everyone on Upwork with the skill.
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