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Rajvi S.

Rajvi S.

GA4 |GTM | Server-Side Tracking CAPI | BigQuery| Dashboards| CRO

Hello there, 🥇Google Analytics 4(GA4) 🥇Google Tag Manager 🥇Looker Studio 🥇Google Ads 🥇Firebase ⭐ TOP RATED FREELANCER ⭐ I’m a Top Rated analytics and tracking specialist with 8+ years of experience and 150+ projects across web and mobile apps. I build measurement systems you can trust, turn the data into dashboards your team actually uses, and find where visitors drop off so you can fix it. 1. Tracking setup and audits - Amplitude, GA4, GTM, be it any analytics tools - custom events, key events and dataLayer, with a clean, documented structure - Offline/ Auto subscription conversion data import using Measurement Protocol hits - UTMs tagging, fixing attribution issues - Conversion tracking & Reporting - Google Ads, Meta, Microsoft/Bing, LinkedIn, TikTok, Pinterest, TradeDesk, Reddit, DV360, affiliate pixels - Audits that find duplicate, missing and misfiring events, lost attribution and inflated “Direct” traffic 2. Server-side tracking and privacy - Stape or custom GTM server containers, TikTok/Meta Conversions API (CAPI), Google Ads server-side and enhanced conversions - Consent Mode v2, Cookiebot, OneTrust, GDPR and CCPA setups that protect data without losing more than necessary 3. BigQuery and data pipelines - GA4 to BigQuery export, event-level SQL analysis, and cleaned reporting tables - Combining GA4, Google Ads, Meta, Snapchat, CRM and order data in one place - Offline conversion import and revenue-to-source matching (GCLID, enhanced conversions) - Scheduled queries and data-quality checks, so a broken feed is caught early 4. Dashboards and reporting (Looker Studio/Power-Bi/Tableau) - Executive dashboards: traffic, channels, campaigns, conversions, revenue and ROAS - Funnel, cohort, retention and user-journey views - SaaS reporting: signup → activation → trial → paid, plus MRR and churn views where the data allows - Ecommerce reporting: product, cart and checkout performance, revenue by channel - Lead-gen reporting: calls, forms and bookings, tied to source and revenue 5. CRO and conversion analysis - Funnel drop-off analysis, path analysis and cart or signup abandonment analysis - Heatmap and session-recording insights (Hotjar, Clarity) to explain why users leave - A/B test tracking and measurement setup (VWO, Optimizely or similar), including clean test-event tracking 6. Mobile apps - Firebase Analytics, AppsFlyer, Adjust, Amplitude, with event taxonomy and funnel setup Industries and typical projects - App to Web journey stitching 1. SaaS: event taxonomy, signup and trial funnels, pricing-page tracking, UTM-to-signup attribution, subscription dashboards 2. Ecommerce: Shopify (Checkout Extensibility), WooCommerce, Magento, Enhanced eCommerce, order reconciliation, abandoned-cart analysis 3. Lead generation and services: form, call and booking tracking (Calendly, iframes), CRM integration (HubSpot, GoHighLevel), lead-to-revenue reporting 4. Publishers and apps: engagement and content performance, install and in-app event measurement Platforms and tools: 1. Analytics and data: GA4, Adjust, BigQuery, Looker Studio, Firebase, Amplitude, Hotjar, Clarity 2. Websites: Shopify, WordPress, Webflow, Magento, Squarespace, GoHighLevel, Clickfunnels, Unbounce, Leadpages, Typeform, SPAs and custom builds 3. CRM and email: HubSpot, Klaviyo How I work: I find the root cause, not just the symptom, and explain it in plain language I verify every event (GTM Preview, DebugView, Events Manager) before sign-off I validate dashboard numbers against the original source before handover I document what’s tracked, so your team can maintain it I reply within 12 hours, regardless of time zone I finish what I start, on time I’ve also trained 100+ marketers on their own tracking and reporting. Examples of past work are available on a Zoom call. 📩 Message me with your site, your goal and what’s currently broken or unclear, and I’ll tell you what I’d check first. Thanks, Rajvi Shah

🇮🇳Nadiad, India$30/hr100% JSS4.79 (36)Since Dec 2021

Earnings and projects

MRR
$63

Last 6 months ÷ 6

World#146,145 / 412k
🇮🇳Country#15,340 / 45.9k
Revenue, last 30 days
$0

Last 6 months: $376

Total earnings
$95k

Billed in all: $99k

World#41,628 / 412k
🇮🇳Country#6,635 / 45.9k
Per project
$1.3k

$376 in the last 6 months

World#104,911 / 412k
🇮🇳Country#13,102 / 45.9k
Projects, last 6 months
1
100% fixed0% hourly
World#128,092 / 412k
🇮🇳Country#14,379 / 45.9k
Projects in all
73

Across 81 contracts

46% fixed54% hourly
World#40,823 / 412k
🇮🇳Country#7,102 / 45.9k

Earnings, last 30 days

$99kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$98k$99k$100k$101kOct 8Oct 23Nov 7

Skill rankings: #1 in 1 skill of 15

Rarest: top 17% in Branch.Io, of 6. Ranked by MRR among everyone on Upwork with the skill.

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