Hassan M.

Most sellers stop at the browser pixel — which is exactly why your Meta and Google numbers never match what actually hit your bank account. I own the full signal chain: server-side capture, multi-platform attribution, and the data pipeline underneath it, with AI layered on top so the reporting reads itself. I'm the engineer who fixes your tracking AND the analyst who tells you what it means for revenue. Over 5 years I've run the complete tracking-and-analytics stack for companies scaling to 8 figures. WHAT I FIX - Broken or undercounting tracking — conversions firing late, double-counting, or not at all - Numbers that don't reconcile across Meta, Google, GA4, and your backend - iOS/ad-blocker signal loss killing your pixel data - Disconnected data sources with no single source of truth WHAT I BUILD - Server-side tracking: Meta CAPI, server-side GTM, Google enhanced/offline conversions, TikTok, Bing - Attribution: multi-touch models that show which channels actually drive sales, not last-click guesses - Data pipelines: automated ingestion into BigQuery/SQL warehouses — ETL, schema design, data modeling - Custom dashboards: real-time KPI monitoring in Looker Studio or coded React/Next.js - AI automation: natural-language data queries, AI-augmented reporting, n8n + LLM workflows RECENT IMPACT - Engineered tracking infrastructure holding 99.9% data integrity across multi-million-event datasets - Built an AI analytics platform from scratch (Next.js, Python) letting non-technical teams query data in plain English - Owned analytics for 200+ A/B tests that shaped product roadmaps and lifted conversion - Delivered 20+ custom warehouses and dashboards across e-commerce, SaaS, and marketing TOOLS - Server GTM, Meta CAPI, GA4, Google Ads, BigQuery, SQL, PostgreSQL, Python (Pandas/NumPy), React, Next.js, Looker Studio, n8n, dbt HOW I WORK Fixed scope, clear deliverable, stated timeline — no "it depends." Every project ships with documentation and knowledge transfer so your team can run it without me. I'm not here to create dependency; I'm here to solve the problem so well you come back for the next one. HIRE ME IF YOU NEED TO - Recover conversions lost to iOS and ad blockers with server-side tracking - Make your ad platforms and backend finally agree on the same numbers - Build attribution that proves what's working - Turn scattered data into one warehouse and a dashboard people actually use