Hena V.

Are your high-impact marketing and operations projects stalling due to bandwidth gaps, missing workflows, or lack of cross-functional alignment? With over 14 years of experience leading customer marketing, advocacy, and marketing operations for global enterprises—including direct roles supporting Upwork Global Inc. and Microsoft—I help B2B SaaS companies, scale-ups, and agencies turn complex initiatives into streamlined, revenue-generating engines. Whether you need a senior specialist to launch a customer reference engine, a dependable project manager to keep distributed teams accountable, or an operations lead to clean up your marketing tech stack and workflows, I bring enterprise rigor with agile execution. Core Services I Provide: Customer Marketing & Advocacy Programs: - Sourcing, interviewing, and publishing high-converting customer case studies, video testimonials, and quote banks. - Building peer-to-peer customer reference pipelines to accelerate sales cycles. - Coordinating Customer Advisory Boards (CABs), advocacy rewards, and user engagement programs. Marketing Operations & Tech Stack Optimization: - Designing scalable workflow automation between CRM and marketing tools to cut manual overhead. - Experience with platforms including Salesforce, RO Innovation (Upland), Microsoft Dynamics, Marketo, Seismic, Percolate, Vidyard, and HighSpot. - Database cleanup, data migration, and CRM integrity maintenance. Project & Program Management: - End-to-end management of marketing campaigns, asset launches, and content deliverables. - Cross-functional alignment across Sales, Product, Marketing, and Customer Success. - Rigorous task management and timeline execution using Asana, Trello, and Mavenlink (holding an average 95% on-time delivery track record across global programs). Selected Career Highlights & Proven Impact: - Influenced $25M+ in enterprise sales pipeline by orchestrating global customer storytelling and case study production for Microsoft. - Reduced manual operational overhead by 40% at Upwork Global Inc. by automating reference workflows and integrating RO Innovation with Salesforce. - Expanded referenceable customer pipelines by 6x through systematic NPS segmentation and structured outreach frameworks. - Scaled programs globally across APAC, US, and EMEA, managing cross-functional teams and international stakeholders across multiple time zones. Why Clients Work With Me: - Strategic & Hands-On: I can design high-level program strategy or roll up my sleeves to clean data, interview customers, and chase daily project tasks. - Enterprise Reliability: Trained on global, high-governance accounts (Microsoft, Upwork), ensuring prompt communication, clear documentation, and complete data integrity. - Zero Ramp-Up Friction: Quick to pick up new SaaS platforms, project boards, and internal communication workflows from day one. - Available for hourly consulting, ongoing retainers, or dedicated milestone-based projects across US, UK, and global working hours. Connect and let’s discuss how I can help move your projects forward.