Kelvin A.

Meta changed the rules, the algorithm now reads your creative to decide who sees it. Creative is the targeting now, and the accounts winning in 2026 are run by a creative strategist who understand creative targeting, not a button-clicker. I've managed $1M+ in Meta ad spend across DTC ecommerce and lead-gen brands over 3 years (baby formula, EV chargers, pet products, real estate software, music software, hair transplant clinics). Different products, same job: find the angle, prove it with data, scale it. What sets me apart: I run the media buying myself. No handoff between strategist and buyer, I watch what's converting in real time and adjust the creative direction on the spot, backed by data not a guess. I call this the Signal Loop: research the signal → build the angle → produce the asset → launch → recalibrate. What I do: ✅ Creative strategy & market research: winning angles, ad concepts, and creative briefs built around your buyer's psychology ✅ UGC & production management: briefing UGC actors and directing graphic designers and video editors so every creative brief becomes a finished ad, not just a doc ✅ Meta Ads management: campaign builds, A/B testing, budget scaling, ROAS reporting ✅ Tracking and measurement: Pixel, Conversions API, GA4, UTMs, reporting that ties spend to real business outcomes ✅ Direct response focus: optimized for the metric that matters: sales, not clicks Results: ✅ European DTC pet brand — 5x average ROAS across active campaigns, top campaign at 5.5x+ ROAS on 1,700+ purchases ✅ Music software brand — scaled to 289 purchases in 30 days at 19.76x ROAS Open to long-term contracts, Click "Invite to Job," send me a message, and let's build campaigns that actually convert.