Kunal B.

I set up and repair conversion tracking for Google Ads and Meta Ads, then manage the campaigns that depend on it. Most of my recent projects start the same way: the ads are running, but nobody can say which clicks turned into leads or sales. WHAT I DO Conversion tracking and analytics - GA4 property setup, event and key-event configuration, and user-journey mapping - Google Tag Manager containers: tags, triggers and variables, organised so the next person can read them - Google Ads conversion actions for lead forms and purchases, including offline conversions imported from a CRM - Meta Pixel setup, with events aligned to Google Ads and GA4 so both platforms count the same thing - CRM-to-ad-platform attribution, for example HubSpot connected to Google Ads and Meta Ads - UTM structure and tracking audits: missing conversions, duplicate firing, GA4 vs Google Ads mismatches, broken forms and tags Google Ads management - Account audits with a prioritised list of what to fix first - New account and campaign setup: Search and Performance Max - Ongoing optimisation of keywords, negatives, ad copy, bids and budgets, judged against conversion data you can trust - Lead-generation accounts for SaaS and service businesses, and ecommerce accounts Meta Ads alongside Google Ads - Meta campaigns run next to Google Ads, with both platforms reporting into the same tracking setup, so budget decisions compare like with like Technical SEO where it affects tracking and landing pages - Technical SEO and site-health audits with a prioritised fix list - Crawl and indexing issues, XML sitemaps, internal linking, and structured data for location pages - Page speed and landing-page problems that hurt organic visibility and paid conversion rates at the same time - Google Search Console setup and review RECENT WORK (2026) - Set up Google Ads for RAS Infotech, a SaaS company: new Search and Performance Max campaigns, keyword and competitor research, ad copy, and conversion tracking connected to Google Analytics - Ongoing Google Ads setup and optimisation for a lead-generation account, running since May 2026 - Connected HubSpot with Meta Ads and Google Ads so offline conversions and attribution flow back to both platforms, including purchase tracking for an ecommerce checkout with a buy-now-pay-later option - Technical SEO audit paired with a GA4 user-journey flow for Creative Compass Consulting, who then hired me again for technical fixes, keyword research and a site-health audit - Technical SEO on a Webflow site: location pages, LocalBusiness schema, XML sitemap, internal linking and indexing - Google Ads and social media advertising for Dania Medical Center, a newly opened clinic in the UAE EARLIER PROJECTS - GA4 and Google Tag Manager implementation for ecommerce stores, including a jewelry brand and a woodcraft store: property configuration, tags and events for user behaviour, and conversion tracking - Google Analytics review and migration to GA4 for a software company's website, with tracking and goals rebuilt after the move - Technical SEO audits with Semrush and PageSpeed Insights: crawl and indexing errors fixed, canonical tags added to duplicate URLs, robots.txt directives updated and XML sitemaps cleaned of non-indexable URLs - Google Ads account review and rebuild: campaign structure, landing pages, negative keywords, ad extensions, A/B ad copy tests, and remarketing and display campaigns - SEO strategy for ecommerce stores on Shopify, covering keyword research, on-page, technical and content work - Paid social campaigns sending a narrowly targeted audience to an Amazon brand store for a premium home-appliance product WHO I WORK WITH SaaS companies, consultancies, clinics, law-firm marketing agencies, and ecommerce brands selling through Shopify, their own stores and Amazon. HOW I WORK 1. Audit first. I review the Google Ads account, GA4, Google Tag Manager and any CRM connection, and list what is broken or missing before changing anything. 2. Fix the measurement. Conversion actions, events and attribution are set up and tested first, because every later decision depends on them. 3. Then optimise. Campaigns, keywords, audiences and budgets are adjusted on leads and sales, not clicks. 4. Report plainly. What changed, what it cost and what it produced. TOOLS Google Ads, Google Analytics 4, Google Tag Manager, Google Search Console, Meta Ads Manager, Meta Pixel, HubSpot, Semrush, PageSpeed Insights, Webflow, Shopify I work through Matrix Marketers, a digital marketing agency, where I have handled SEO and paid search since 2018. If your ads are spending but you can't trust the numbers, send me a message with your account details and I will tell you what I would fix first.