Jake P.

Most brands don’t have a traffic problem. They have a conversion problem. They run ads, drive clicks, and get people to their website… but the landing page isn’t built to hold attention, build trust, or drive action. That’s where I come in. I’m Jake, a full time content strategist and landing page designer who helps brands turn clicks into customers. I don’t just design pages that look clean. I design pages that are structured to convert. Everything from the headline, to the first fold, to the flow of information is built around one thing… getting the user to take action. With over 10 years of experience running my own business, I approach landing pages the same way I approach content and ads. Every section needs a purpose. Every element needs a reason. WHAT I ACTUALLY DO: Break down what your audience needs to feel and understand within the first few seconds Design above the fold sections that stop bounce and pull people into the page Structure the page flow based on buyer psychology, not guesswork Align messaging with your ads so there’s no disconnect from click to conversion Build landing pages that feel simple to the user, but are strategically layered underneath THE RESULT: Pages that hold attention longer Clearer messaging that reduces confusion Higher conversion rates from existing traffic More revenue without increasing ad spend REAL WORLD CONTEXT: Ecommerce and DTC Brands Improved conversion by aligning ad creative with landing page messaging, allowing brands to get more out of the same traffic instead of constantly chasing new clicks Performance Based Paid Social Designed landing page flows that supported ad campaigns generating strong ROAS by reducing drop off after the click Creative Strategy Integration Combined content and landing page thinking to ensure the entire journey from scroll to sale actually makes sense This is why brands don’t just hire me to “build a page”. They hire me to think through what needs to be said, how it should be structured, and why it will convert.