Mariia L.

Strategy, Business Analytics & Product | Fractional Strategic Partner

I help founders, executives, and growing companies connect business strategy, data, product, and execution — without getting involved in day-to-day operations. With 5+ years of experience across software development, e-commerce, analytics, and digital marketing, I’ve worked in Product Management, Project Management, Business Operations, and Chief of Staff–style roles. This cross-functional background allows me to understand both the strategic goals of a business and the realities of execution. I’m now focused on helping companies structure complex problems, research opportunities, analyze performance, and turn information into clear, actionable decisions. 🔍 What I can help with Business & strategic analysis — KPIs, performance, bottlenecks, opportunities, and business cases Market & competitor research — market trends, competitive landscapes, customer insights, and opportunity assessment Product strategy — product opportunities, prioritization, customer needs, and alignment with business goals Decision support — structuring problems, synthesizing information, and developing actionable recommendations Strategy → execution — translating strategic priorities into realistic initiatives and measurable outcomes My product and project management background means I don’t treat strategy as something that exists only in a presentation. I understand how strategic recommendations translate into products, processes, teams, and measurable results. 🤝 Fractional & Advisory Engagements I’m particularly interested in fractional and project-based engagements with founders, executives, and leadership teams who need strategic support without hiring a full-time employee. If you need someone who can step in, understand the business quickly, structure complex questions, conduct research and analysis, and provide clear recommendations, I’d be happy to discuss how I can support your team. Tools & Methods: Google Analytics, Google Sheets/Excel, Airtable, HubSpot, Figma, Agile/Scrum, KPI analysis, market & competitor research. When you need a clear, objective perspective to turn uncertainty into direction and strategy into measurable progress, I’m here to help you see the bigger picture, make smarter decisions, and move forward with confidence!