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Matt A.
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Matt A.

Fractional COO & Business Coach | Ops Systems + AI Automation

Most owners doing $500k to $5M don't have a strategy problem. They have a nobody-owns-it problem. The work gets done because you're the one holding it together, and the week you leave, it wobbles. I'm Matt. I've started 7 companies and built 3 of them past a couple million in sales. The biggest did over $5 million a year with 110 people on payroll. I've also lost money on a few, which is where I learned most of what I know. I still own and run two businesses today, so I'm not coaching out of a book. For the last three years I've done this for other owners full time. About 17 clients at a time, mostly $500k to $10M. A weight loss clinic was doing $200k when we started three years ago and is at $700k now, after we got clear on who she was actually for and moved her off running 100 clients from her personal cell phone onto a system that handles 300+. A car importer doubled his sales once we systematized his operations, found him a Meta agency that could actually run ads, and got the right people hired and trained. I also stepped in as interim CEO at a custom home builder six months from bankruptcy, got it back on a path that worked, and handed it to the owners. Three things I actually do: Get your poop in a group. One source of truth for the work. A scorecard you look at every week. Real numbers per job or per customer instead of a gut feel. Accountability that doesn't need you in the room. Build the AI that pays for itself. I built this stuff in my own companies first. My scorecard pulls from about 30 places and runs roughly 80% on autopilot. Recent client builds: an app that takes a clinic's before-and-after client photos and turns them into finished marketing graphics, a job that pulls the weekly webinar off Zoom every Thursday, trims it and publishes it to YouTube, and an admin app replacing a coaching company's pile of Google Sheets with real reporting on caseload, hours and revenue per coach. Fixed-price projects, not hourly. Make marketing and sales repeatable. Not a campaign. A system that produces the same result next month, and the month after. Here's why I hire me: I've been in the chair, I'll do the work alongside you, and I'll tell you when you're wrong. Here's why I wouldn't: I'm a C+ at writing code from scratch, and I'm not a designer or a copywriter. If you need a specialist in one narrow tactic, I'm not your guy. Stack I actually use: Claude and Claude Code, Vercel, Make, Airtable, Supabase, Looker Studio, GoHighLevel, HubSpot, Trello, ClickUp, Google Workspace, EOS/Traction. If your team runs on something else, I'll adapt. The system matters more than the tool. The goal I care about: you take a four-week vacation and the business does great without you. If that sounds like what you're after, let's grab 30 minutes and see if we're a fit. Cheers, Matt from Philadelphia

🇺🇸Furlong, United States$200/hr100% JSS4.99 (18)Since Dec 2021

Earnings and projects

MRR
$2.3k

Last 6 months ÷ 6

World#18,484 / 412k
🇺🇸Country#4,327 / 62.1k
Revenue, last 30 days
$768

Last 6 months: $14k

World#51,071 / 412k
🇺🇸Country#7,205 / 62.1k
Total earnings
$160k

Billed in all: $168k

World#21,444 / 412k
🇺🇸Country#4,921 / 62.1k
Per project
$3k

$1.2k in the last 6 months

World#56,206 / 412k
🇺🇸Country#9,384 / 62.1k
Projects, last 6 months
12

Across 15 contracts

0% fixed100% hourly
World#14,023 / 412k
🇺🇸Country#2,232 / 62.1k
Projects in all
54

Across 74 contracts

11% fixed89% hourly
World#56,667 / 412k
🇺🇸Country#8,640 / 62.1k

Earnings, last 30 days

$168k+$768 earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$166.5k$167.0k$167.5k$168.0kOct 8Oct 23Nov 7

Skill rankings: Top 5% in Business Management

Ranked by MRR among everyone on Upwork with the skill.

  1. #8New Product Innovation91 freelancers · 🇺🇸 #7Top 9%
  2. #11Business Transformation108 freelancers · 🇺🇸 #4Top 10%
  3. #17Organizational Design & Effectiveness298 freelancers · 🇺🇸 #12Top 6%
  4. #27Entrepreneurship460 freelancers · 🇺🇸 #12Top 6%
  5. #46Product Strategy494 freelancers · 🇺🇸 #23Top 9%
  6. #61Business Coaching987 freelancers · 🇺🇸 #34Top 6%
  7. #62Brand Positioning909 freelancers · 🇺🇸 #30Top 7%
  8. #80Business Plan1,517 freelancers · 🇺🇸 #35Top 5%